Cisco Helps Global Cruise Line Prevent Over 15 Tons of E-Waste During Communication Upgrade Using Modern LAN Principles

Save the Waves®

Save the Waves is the philosophy by which the cruise line operates as it corresponds to environmental stewardship. Starting as a company-wide recycling program, Save the Waves has become a holistic approach to environmental responsibility guided by four key principles: reduce/reuse/recycle wherever possible, pollution prevention, go above and beyond compliance and continuous improvement through innovation. As a global leader in the hospitality industry, the cruise line recognizes the tremendous responsibility they have to the communities they visit and the oceans they sail in, which are at the very essence of their business. When it came time to modernize their fleet to IP phones, environmental impact was top of mind as the cruise line was concerned with the potential amount of e-waste that the project would produce.

Aligning with the Four Key Principles

Additionally, the customer was concerned with the high costs, long deployment times and business disruption associated with the traditional “rip-and-replace” approach to IP modernization. Given the infrastructure challenges, the customer required an innovative approach to overcome their concerns and modernize to IP. The customer was introduced to Frost & Sullivan’s Modern LAN principles and discovered the award-winning PoLRE® (Power over Long Reach Ethernet) PoE technology. Cisco was confident that Modern LAN design and PoLRE innovation was the perfect solution for the customer. Cisco assisted the customer in organizing a no-obligation proof of concept to test the PoLRE switch in their live environment.

The cruise line tested the PoLRE solution in one of their cruise ships with great success. The customer was astonished at the simplicity of the installation, as it transformed the existing voice infrastructure into a secure and robust IP/PoE backbone. Thanks to the Cisco team, the customer avoided the traditional rip-and-replace approach and achieved incredible results:

  • The customer deployed over 6,000 Cisco IP phones across two cruise ships without installing a single IDF closet
  • The simplified solution reduced infrastructure costs by over $3 million across the two ships
  • The new Cisco IP communication platform, along with the supporting infrastructure, was deployed within the originally scheduled one-month dry dock period, an accomplishment that the customer never thought was possible
  • The cruise line was able to 100% reuse their existing voice infrastructure, preventing over 15 tons of e-waste while upgrading the two luxury liners. Leveraging the existing cables will also reduce on-going fuel consumption with every trip, as the proposed replacement wiring was approximately 3Xs the weight – equivalent to the weight of about 400 passengers

IoTG (Internet of Things to the Power of Green) measures and recognizes organizations that modernize to the Internet of Things with an environmentally responsible process. The cruise line received the highest rating, 5-stars, for their exceptional transformation.

A Better Return on Investment

The cruise line took a pro-active approach to find new and better ways to support their IP modernization objectives in a financially and socially responsible manner. By applying Modern LAN principles and leveraging innovative switch technology, Cisco and NVT Phybridge helped the customer:

  • Reduce infrastructure costs by over $3 million
  • Eliminate risk and disruption
  • Reduce the project’s impact on the environment by preventing over 15 tons of e-waste
  • Deploy over 3,000 new IP phones in each of the two ships within the originally scheduled one-month dry dock period
  • Build a secure and robust PoE platform for the enhanced IP communications solution

Congratulations to Cisco’s Rob Collins for winning the IoT Pioneer Award for helping this global cruise line use Modern LAN principles to overcome their barriers to IP communication.

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Cisco Finds Success with PoLRE® for Multinational Energy Corporation

A Multinational Energy Corporation wanted to modernize their communication platform at one of their U.S. manufacturing plants. The customer wanted to become 100% IP by upgrading to the latest Cisco UC solution.

Cisco and Cincinnati Bell Technology Solutions (CBTS) were trusted to help the customer modernize to IP. After an assessment of the customer’s environment, it was determined that many phones were connected using cables that ran through “hot zones”. Hot zones indicated areas of the facility that were affected by radiation. This became a major obstacle to becoming 100% IP as all equipment in the radiated areas were completely hands-off and no new supporting infrastructure could be installed. The customer did not want to move forward with the project unless Cisco could find a way to upgrade every phone in the facility.

Modern LAN Innovation

Due to the restrictive nature of the transformation, Cisco was confident in recommending the PoLRE solution to the customer. The customer chose to participate in a no-obligation proof of concept to test the solution in their live environment. After a few simple setup steps, the PoLRE switch transformed the existing cable runs in the radiated zones into a robust power-packed IP platform, capable of supporting the new Cisco IP phones up to 1,200ft (365m) away – that’s 4Xs the reach of standard PoE switches.

“The NVT Phybridge PoLRE solution was the perfect fit for the customer. It allowed us to leverage the existing cables running through the hot zones to support the new Cisco IP phones, eliminating the barriers caused by radiation”, said Joey Bruce, Cisco UC Consulting Systems Engineer. “PoLRE allowed us to provide the exact amount of bandwidth and PoE well beyond the 300ft reach limitations of standard switches.”

Because Cisco found a solution to support the project’s objectives and overcome the critical barriers, the customer was able to become 100% IP – deploying over 2,400 new Cisco IP phones throughout the entire facility. “Four years later the customer is still using the PoLRE switches, which have been extremely reliable and simple to manage”, said Adam Colwell, CBTS Unified Communications Engineer.

ACE Accelerator Program

Replicate the success of this project with the NVT Phybridge ACE Accelerator Program. Gain complete end-to-end control of the systems that you are accountable for. The ACE accelerator program is proven to help our partners accelerate and increase revenues, collapse sales and deployment cycles, and eliminate barriers that are preventing your customers from becoming 100% IP.

A Better Return on Investment

Cisco took a pro-active approach to find new and better ways to support their customer’s IP modernization objectives in a financially and socially responsible manner. By applying Modern LAN principles and leveraging innovative switch technology, Cisco has helped the customer fast-track their IP deployment, establish a secure point-to-point LAN topology and save thousands of dollars on infrastructure that can be reallocated to ROI driving applications.

Congratulations to IoT Pioneer Award winner Joey Bruce of Cisco for helping this customer achieve their modernization objectives!

Learn more about what NVT Phybridge is doing for Cisco partners and customers.

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Large American Midwestern University Modernizes Campus with Over 4,000 Cisco IP Phones

A large American Midwestern University has modernized its communication capabilities, building upon its mission of providing excellence in education. The project will improve collaboration and overall operational efficiencies; ultimately providing a better student experience.

Environmental Stewardship

Sustainability and environmental science are major research initiatives of the University through their affiliated research partner. Students, faculty, and graduates collaborate on research initiatives aimed at solving the world’s most important energy and environmental challenges. Together with their research partners, the University is helping to solve challenges around climate change, renewable energy, land preservation, pollution reduction, and waste management.

The University understands the vital importance of preserving Earth’s limited resources, as well as reducing pollution and waste. After planning the communication upgrade, the customer became concerned with the environmental impact. Project partners Meridian IT and Cisco recommended the implementation of PoLRE®, with SmartPathPoE™ technology, capable of transmitting data and power over new or existing telephony infrastructure 4 times farther than standard Ethernet switches. By leveraging new Modern LAN design principles, the customer was able to:

  • Reuse their existing infrastructure investments; preventing 12 tons of cable from ending up in a landfill
  • Reduce ongoing energy consumption by eliminating the need to install approximately 100 new server closets which would have required power, cooling, space, and backup power
  • Reduce overall infrastructure costs by approximately $2.8 million, which can be reallocated to further fund the customer’s sustainability research initiatives
  • Eliminate the need to rip-and-replace the existing wiring infrastructure; reducing the project’s material consumption as no renovations were required

The customer was able to upgrade all 4,000 phones across its vast campus, which is now 100% IP. IoTG (Internet of Things to the Power of Green) measures and recognizes organizations that modernize to the Internet of Things with an environmentally responsible process. The University has received the highest rating, 5-stars, for their exceptional transformation.

A Better Return on Investment

The University took a pro-active approach to find new and better ways to support their IP modernization objectives in a financially and socially responsible manner. By applying Modern LAN principles and leveraging innovative technology, the customer reduced infrastructure costs, eliminated risk and disruption, reduced the project’s negative impact on the environment, fast-tracked their IP modernization, and has built a secure and robust platform for their enhanced IP communications solution.

Congratulations to Cisco’s IoT Pioneer Award winner Tony Jones for using SmartPathPoE™ technology to help this University achieve their modernization objectives.

Learn more about what NVT Phybridge is doing for Cisco partners and customers.

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New Mexico State University Modernizes to Cisco IP Phones, Prevents 21 Tons of E-Waste

New Mexico State University (NMSU) has been serving the educational needs of their multi-cultural population since 1888. The land-grant university excels in teaching, research and public service, preparing students for careers in agriculture, the sciences, business, education, engineering, the arts, and social services. As part of their commitment to excellence in education, the university decided to modernize their communications platform.

NMSU’s existing analog communication system was approaching end-of-life. The university wanted a refresh and was looking to take advantage of Cisco IP phones and applications to increase efficiency. However, operating in around 100 buildings spread across a 900-acre campus significantly complicated the project. High cost, business disruption, and length of deployment time were major concerns, as the university first needed to upgrade their infrastructure to support the communications system.

Environmental Stewardship

With a large focus on agricultural studies, NMSU understands the vital importance of preserving Earth’s precious and limited resources, as well as reducing pollution and waste. By leveraging new Modern LAN design principles, NMSU was able to develop a plan to responsibly modernize to IP. Black Box (the system integrator) discovered the PoLRE® switch, with SmartPathPoE™ technology, capable of transmitting data and power over new or existing telephony infrastructure 4 times farther than standard Ethernet switches. This solution allowed the customer to:

  • Eliminate the need to rip/replace/rebuild the existing and reliable infrastructure, greatly reducing material consumption and preventing approximately 21 tons of cables from entering a landfill.
  • Use the existing wiring closets, as opposed to equipping 100+ new closets with backup power and cooling, further reducing material and ongoing energy consumption.
  • Reduce the deployment time by 90%, minimizing the disruptions and frustrations to students and faculty. This also reduced the amount of travel during the implementation phase, greatly reducing harmful emissions.

IoTG (Internet of Things to the Power of Green) measures and recognizes environmentally responsible IoT projects. New Mexico State University was awarded the highest rating, 5 stars, for their environmentally responsible modernization to IP telephony.

Creating a Secure Network

As companies modernize to the Internet of Things, each additional IP endpoint connected to the network represents a potential access point for malicious activity. In DartTrace’s 2017 Global Threat Report, it was determined that hackers gained unauthorized access to critical company data through various IoT endpoints, including thermometers, smart artboards, and server closets.

Modern LAN principles provide a fundamentally new approach to network design. For New Mexico State University, leveraging the existing and reliable point-to-point network topology created a physically separate but functionally integrated network path for the new IP phones, ensuring the security of the core business network. “[The solution] allowed us to leverage the centralized location and backup capabilities and create a robust IP backbone for our new IP phones,” says Ray Cadena, NMSU’s Manager of Telecommunication Systems.

A Better Return on Investment

New Mexico State University took a pro-active approach to find new and better ways of supporting their IP modernization objectives in a financially and socially responsible manner. By leveraging PoLRE innovation and applying Modern LAN principles, NMSU was able to significantly accelerate their return on investment. The University decreased deployment time by several years and saved over $1 million in infrastructure costs, reallocating more budget to ROI driving applications.

Congratulations to IoT Pioneer Award winner Rick Lucero of Cisco for helping New Mexico State University overcome their barriers to IP!

Learn more about what NVT Phybridge is doing for Cisco partners and customers.

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