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Cisco Helps Global Cruise Line Prevent Over 15 Tons of E-Waste During Communication Upgrade Using Modern LAN Principles

Save the Waves®

Save the Waves is the philosophy by which the cruise line operates as it corresponds to environmental stewardship. Starting as a company-wide recycling program, Save the Waves has become a holistic approach to environmental responsibility guided by four key principles: reduce/reuse/recycle wherever possible, pollution prevention, go above and beyond compliance and continuous improvement through innovation. As a global leader in the hospitality industry, the cruise line recognizes the tremendous responsibility they have to the communities they visit and the oceans they sail in, which are at the very essence of their business. When it came time to modernize their fleet to IP phones, environmental impact was top of mind as the cruise line was concerned with the potential amount of e-waste that the project would produce.

Aligning with the Four Key Principles

Additionally, the customer was concerned with the high costs, long deployment times and business disruption associated with the traditional “rip-and-replace” approach to IP modernization. Given the infrastructure challenges, the customer required an innovative approach to overcome their concerns and modernize to IP. The customer was introduced to Frost & Sullivan’s Modern LAN principles and discovered the award-winning PoLRE® (Power over Long Reach Ethernet) PoE technology. Cisco was confident that Modern LAN design and PoLRE innovation was the perfect solution for the customer. Cisco assisted the customer in organizing a no-obligation proof of concept to test the PoLRE switch in their live environment.

The cruise line tested the PoLRE solution in one of their cruise ships with great success. The customer was astonished at the simplicity of the installation, as it transformed the existing voice infrastructure into a secure and robust IP/PoE backbone. Thanks to the Cisco team, the customer avoided the traditional rip-and-replace approach and achieved incredible results:

  • The customer deployed over 6,000 Cisco IP phones across two cruise ships without installing a single IDF closet
  • The simplified solution reduced infrastructure costs by over $3 million across the two ships
  • The new Cisco IP communication platform, along with the supporting infrastructure, was deployed within the originally scheduled one-month dry dock period, an accomplishment that the customer never thought was possible
  • The cruise line was able to 100% reuse their existing voice infrastructure, preventing over 15 tons of e-waste while upgrading the two luxury liners. Leveraging the existing cables will also reduce on-going fuel consumption with every trip, as the proposed replacement wiring was approximately 3Xs the weight – equivalent to the weight of about 400 passengers

IoTG (Internet of Things to the Power of Green) measures and recognizes organizations that modernize to the Internet of Things with an environmentally responsible process. The cruise line received the highest rating, 5-stars, for their exceptional transformation.

A Better Return on Investment

The cruise line took a pro-active approach to find new and better ways to support their IP modernization objectives in a financially and socially responsible manner. By applying Modern LAN principles and leveraging innovative switch technology, Cisco and NVT Phybridge helped the customer:

  • Reduce infrastructure costs by over $3 million
  • Eliminate risk and disruption
  • Reduce the project’s impact on the environment by preventing over 15 tons of e-waste
  • Deploy over 3,000 new IP phones in each of the two ships within the originally scheduled one-month dry dock period
  • Build a secure and robust PoE platform for the enhanced IP communications solution

Congratulations to Cisco’s Rob Collins for winning the IoT Pioneer Award for helping this global cruise line use Modern LAN principles to overcome their barriers to IP communication.

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Frank Gallo – Cisco Sr. Account Manager

Congratulations to Cisco’s Frank Gallo for using SmartPathPoE™ technology to help a large educational institution modernize to IP telephony. Frank recommended the enterprise-grade PoLRE®managed switch, which allowed the customer to leverage their existing and proven voice infrastructure to deploy over 1,000 Cisco IP phones. Thanks to Frank’s commitment to innovation and problem-solving, the customer experienced a 3-year acceleration in deployment time and cost savings well over $100,000!

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Ken Coy – TSA at Cisco

Congratulations to Cisco’s Ken Coy for using SmartPathPoE™ technology to help a space research organization modernize to IP telephony. The customer wanted to upgrade to Cisco IP phones, however strict company policies prevented any kind of disruption to their operations. Thanks to Ken’s commitment to innovation and problem-solving, he was able to provide the customer with a solution that eliminated any operational disruption. Ken recommended the enterprise-grade PoLRE® managed switch, which allowed the customer to leverage their existing and proven voice infrastructure to deploy over 1,500 Cisco IP phones.

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Rick Lucero – New Mexico GovEd Key Account Manager at Cisco

Congratulations Cisco’s Rick Lucero! Rick used PoLRE® innovation to help New Mexico State University facilitate a simple, secure and cost-effective deployment of 7,000 Cisco IP phones across their 900-acre campus. Thanks to Rick’s leadership and commitment to innovation, New Mexico State University was able to reduce project costs by $1 million, accelerate deployment time by 3 years, and prevent 21 tons of e-waste.

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