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Cisco Helps Global Cruise Line Prevent Over 15 Tons of E-Waste During Communication Upgrade Using Modern LAN Principles

Save the Waves®

Save the Waves is the philosophy by which the cruise line operates as it corresponds to environmental stewardship. Starting as a company-wide recycling program, Save the Waves has become a holistic approach to environmental responsibility guided by four key principles: reduce/reuse/recycle wherever possible, pollution prevention, go above and beyond compliance and continuous improvement through innovation. As a global leader in the hospitality industry, the cruise line recognizes the tremendous responsibility they have to the communities they visit and the oceans they sail in, which are at the very essence of their business. When it came time to modernize their fleet to IP phones, environmental impact was top of mind as the cruise line was concerned with the potential amount of e-waste that the project would produce.

Aligning with the Four Key Principles

Additionally, the customer was concerned with the high costs, long deployment times and business disruption associated with the traditional “rip-and-replace” approach to IP modernization. Given the infrastructure challenges, the customer required an innovative approach to overcome their concerns and modernize to IP. The customer was introduced to Frost & Sullivan’s Modern LAN principles and discovered the award-winning PoLRE® (Power over Long Reach Ethernet) PoE technology. Cisco was confident that Modern LAN design and PoLRE innovation was the perfect solution for the customer. Cisco assisted the customer in organizing a no-obligation proof of concept to test the PoLRE switch in their live environment.

The cruise line tested the PoLRE solution in one of their cruise ships with great success. The customer was astonished at the simplicity of the installation, as it transformed the existing voice infrastructure into a secure and robust IP/PoE backbone. Thanks to the Cisco team, the customer avoided the traditional rip-and-replace approach and achieved incredible results:

  • The customer deployed over 6,000 Cisco IP phones across two cruise ships without installing a single IDF closet
  • The simplified solution reduced infrastructure costs by over $3 million across the two ships
  • The new Cisco IP communication platform, along with the supporting infrastructure, was deployed within the originally scheduled one-month dry dock period, an accomplishment that the customer never thought was possible
  • The cruise line was able to 100% reuse their existing voice infrastructure, preventing over 15 tons of e-waste while upgrading the two luxury liners. Leveraging the existing cables will also reduce on-going fuel consumption with every trip, as the proposed replacement wiring was approximately 3Xs the weight – equivalent to the weight of about 400 passengers

IoTG (Internet of Things to the Power of Green) measures and recognizes organizations that modernize to the Internet of Things with an environmentally responsible process. The cruise line received the highest rating, 5-stars, for their exceptional transformation.

A Better Return on Investment

The cruise line took a pro-active approach to find new and better ways to support their IP modernization objectives in a financially and socially responsible manner. By applying Modern LAN principles and leveraging innovative switch technology, Cisco and NVT Phybridge helped the customer:

  • Reduce infrastructure costs by over $3 million
  • Eliminate risk and disruption
  • Reduce the project’s impact on the environment by preventing over 15 tons of e-waste
  • Deploy over 3,000 new IP phones in each of the two ships within the originally scheduled one-month dry dock period
  • Build a secure and robust PoE platform for the enhanced IP communications solution

Congratulations to Cisco’s Rob Collins for winning the IoT Pioneer Award for helping this global cruise line use Modern LAN principles to overcome their barriers to IP communication.

Read the full case study

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Global Cruise Line Prevents Over 15 Tons of E-Waste During Communication Upgrade Using Modern LAN Principles

Save the Waves®

Save the Waves is the philosophy by which the cruise line operates as it corresponds to environmental stewardship. Starting as a company-wide recycling program, Save the Waves has become a holistic approach to environmental responsibility guided by four key principles: reduce/reuse/recycle wherever possible, pollution prevention, go above and beyond compliance and continuous improvement through innovation. As a global leader in the hospitality industry, the cruise line recognizes the tremendous responsibility they have to the communities they visit and the oceans they sail in, which are at the very essence of their business. When it came time to modernize their fleet to IP phones to provide a better guest experience, environmental impact was top of mind.

Aligning with the Four Key Principles

The cruise line is continuously innovating and retrofitting their ships to operate more efficiently and with less impact on the environment. However, the customer was concerned with the high costs, long deployment times, business disruption and potential e-waste associated with traditional network design methodologies.

Unsatisfied with the traditional approach, the customer discovered Frost & Sullivan’s new Modern LAN design principles and the PoLRE® long-reach PoE innovation. By leveraging Modern LAN principle #4, a project plan was designed to minimize the impact on the environment.

  • The cruise line was able to 100% reuse existing infrastructure, preventing over 15 tons of e-waste while upgrading two luxury liners to IP communication. Leveraging the existing cables also saved on-going fuel consumption with every trip, as the proposed replacement wiring was approximately 3Xs the weight
  • By using new long reach Power over Ethernet innovations, the customer eliminated the need to install new server closets, which will reduce on-going fuel consumption with every trip
  • Over 6,000 legacy phones were modernized to IP across two cruise ships. These smart devices have energy saving capabilities that will reduce the customer’s carbon footprint even further
  • The simplified solution allowed the customer to deploy over 3,000 new IP phones in each ship during the originally scheduled one-month dry dock period, an accomplishment that the customer never thought was possible.

IoTᴳ (Internet of Things to the Power of Green) measures and recognizes organizations that modernize to the Internet of Things with an environmentally responsible process. The cruise line received the highest rating, 5 stars, for their exceptional transformation.

A Better Return on Investment

The cruise line took a pro-active approach to find new and better ways to support their IP modernization objectives in a financially and socially responsible manner. By applying Modern LAN principles and leveraging innovative switch technology, the customer:

  • Reduced infrastructure costs by over $3 million
  • Eliminated risk and disruption
  • Reduced the project’s impact on the environment; preventing over 15 tons of e-waste
  • Deployed over 3,000 new IP phones in each of the two ships within the originally scheduled one-month dry dock period
  • Built a secure and robust PoE platform for their enhanced IP communication solution

Read the full case study

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