Problem

An American sports broadcasting network wanted to modernize to an IP communication solution without disrupting its 24/7 operations. The organization was relying on a digital phone system that was obsolete and becoming increasingly inefficient and costly. However, the existing phone system was supported by a single-pair UTP infrastructure that was not ready to support the new IP devices. While the customer wanted to modernize to IP, they were not interested in the risk, complexity, and business disruption that would result from ripping out the existing infrastructure and replacing it with new CAT5/6 Ethernet cabling.

Strict company policy mandated 24/7 operational uptime, which meant there was no allowance for the disruption that the re-cabling would cause. Additionally, the enormous cost associated with infrastructure requirements was not in the budget’s scope, creating additional barriers and challenges to deploying the new IP communication solution. The sports broadcasting network needed an innovative solution to overcome its infrastructure barriers and complete its digital transformation project.

Solution

The customer’s IT Director met with the NVT Phybridge team at an industry event and discovered the PoLRE® (Power over Long Reach Ethernet) switch. The enterprise-grade PoLRE switch delivers fast Ethernet and PoE over single-pair UTP cable with up to 1,200ft (365m) reach; that’s four times the reach of standard Ethernet switches. The IT Director was impressed with the technology and organized a proof of concept to test the solution in a live environment.

After a few simple setup steps, the PoLRE switch transformed the customer’s existing and proven single-pair UTP infrastructure into a robust PoE network to support the new IP communication solution. After experiencing the features and benefits of the PoLRE switch first-hand, the customer was confident that the technology would overcome the digital transformation barriers.

“The NVT Phybridge PoLRE® switch is a pretty straightforward process. The big advantage for us was delivering outstanding service, which was critical for the success of the project.” Richard Smith, Product Sales Specialist, GSP America.

Result

The sports broadcasting network saved over $500,000 in infrastructure costs using the NVT Phybridge PoLRE switches. The customer significantly simplified and accelerated its digital transformation project, deploying the new IP communication solution without disrupting its regular business operations. The PoLRE switch’s extended reach capabilities simplified LAN design and ongoing network management, as the customer was able to support the new IP phones exactly where they were needed without additional IDF closets. “It’s a pretty straightforward process,” said Richard Smith, Product Sales Specialist, GSP America. “The big advantage for us was delivering outstanding service, which was critical for the success of the project”. The customer was able to avoid the traditional rip-and-replace upgrade method, using Modern LAN principles to improve the outcome of the project significantly.

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One of the world’s largest food companies was relying on an analog communication system that could no longer keep up with the company’s needs. The organization wanted to modernize to IP. However, the company needed to overcome critical network readiness challenges to support a new IP voice solution.

Challenge

A CAT3 network infrastructure supported the existing analog phone system. Based on traditional LAN design thinking, the food company believed it needed to rip-and-replace the network infrastructure and install new Ethernet to support IP. Additionally, the organization was uncertain how to support the IP phones in all areas of the manufacturing facilities, given the 328ft (100m) reach limitation of standard Ethernet switches. The customer was not interested in the IDF closets required to extend connectivity to all areas of the buildings. The project was critical for business growth – but the network requirements appeared to be too costly, complicated, and disruptive to the business. The customer needed a modern solution to overcome its challenges.

Solution

Given the customer’s digital transformation challenges, JT Global Enterprise, the reseller partner, introduced the food company to the NVT Phybridge PoLRE® switch. The PoLRE switch delivers PoE over any new or existing single-pair UTP (CAT3) infrastructure with up to 1,200ft (365m) reach. That’s four times farther than a standard PoE switch. The customer was satisfied, as the innovation would eliminate rip-and-replace requirements and allow for a smoother modernization experience. In just a few simple setup steps, the PoLRE switch transformed the customer’s existing CAT3 infrastructure into a robust IP/PoE backbone with more than enough reach to support the new IP phones exactly where the customer needed them.

Result

The food company leveraged the NVT Phybridge PoLRE switch to deploy over 4,000 IP phones across 47 locations. JT Global Enterprise was able to leverage the existing and proven voice infrastructure to maintain a physically separate network for the new IP voice solution. The customer was also pleased with the simplicity of the solution. “Achieving IP connectivity first to support our new solution was where we exhausted most of our planning time. When we learned about the NVT Phybridge PoLRE product, we were able to move straight into implementation,” said the Sr. Telecommunications Manager for the food company. “The PoLRE switch solved every concern we had, especially around costs and complexity. Its simplicity, stability, and ease of deployment quickly provided the IP and PoE we needed to support our new system and features for all of our users.”

The food company took a pro-active approach to find new and better ways to support its IP modernization objectives in a financially and socially responsible manner. The customer leveraged Modern LAN design and NVT Phybridge PoE innovations to:

  • Create a secure and robust point-to-point network topology for the new IP phones to improve application performance and quality of service
  • Reduce infrastructure costs by more than $1.2 million
  • Deploy the PoLRE solution in just four months; compared the original 18-month forecast
  • Avoid rip-and-replace requirements to eliminate any potential business disruption
  • Leverage the existing infrastructure to prevent over 12 tons of e-waste

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NVT Phybridge and JT Global Enterprise

We are committed to staying at the forefront of innovation to help our customers simplify the modernization to IP and the Internet of Things. Choose NVT Phybridge and JT Global Enterprise as you prepare your organization for the future of communication. JT Global Enterprise is focused on helping you drive your strategy for Customer Engagement, Digital Transformation, and Smart Retail, by delivering Network, Security, UC and Contact Centre solutions.

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GNP (Grupo Nacional Provincial) is one of the largest insurance providers in Mexico. The company has several offices throughout the country and primarily provides insurance policies for life, medical, automobile, home, and business. The organization was relying on analog CCTV technology that was unreliable and outdated. GNP wanted to modernize from its outdated system and deploy a new IP surveillance solution to improve security and take advantage of enhanced features.

Challenge

Several network barriers needed to be addressed before the organization could deploy the new IP security solution. A Coax infrastructure supported the existing CCTV system in each of the company’s locations. The customer had initially thought about ripping out the existing Coax-based infrastructure in each location and using fiber-optic cabling to extend connectivity beyond the 328ft (100m) reach limitation of standard Ethernet switches. However, this strategy would be extremely costly, disruptive, and time-consuming. GNP was also concerned with the potential business disruption and negative operational impacts as a result of the construction work needed to overhaul the network. The organization required an innovative solution to achieve its digital transformation objectives.

Solution

Given the customer’s modernization challenges, Logen, the reseller partner, recommended NVT Phybridge EoC (Ethernet over Coax) innovations. Logen had used NVT Phybridge products in the past for many other projects and was confident in the technology. GNP was excited about the potential solution and organized a proof-of-concept to test the technology in one of its locations.

After a few simple setup steps, the NVT Phybridge CLEER24 switch transformed the customer’s existing and proven Coax-based infrastructure into a power-packed IP backbone. The CLEER24 switch delivers power and data over a single Coax cable up to 6,000ft (1,830m), that’s 18-times farther than a standard PoE switch. GNP was impressed with the results and decided to move forward with the project using the CLEER24 switch.

Result

GNP was delighted with the entire experience, using the CLEER24 switch to deploy more than 250 IP cameras across several locations. “Installing the CLEER24 switch was simple, quick, and did not require any special tools,” said Mario Gomez Alvarez. “The NVT Phybridge team provided excellent technical support and training materials.” The customer was able to avoid the traditional rip-and-replace strategy, leveraging the existing and proven Coax infrastructure to achieve incredible results.

  • Simplify and accelerate the deployment by 40%
  • Reduce total infrastructure costs by 50%
  • Prevent service outages and operational disruption during the upgrade
  • Eliminate IDF closet requirements
  • Maintain a physically separate network for the new IP security devices
  • Allocate infrastructure cost savings towards more IP devices and applications

GNP took full advantage of the CLEER24’s feature set. The switches are stacked and configured for power redundancy. Unused ports are locked for enhanced security. All equipment is centralized in one location for better system control.

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A large US grocery store chain needed to stop paying costly service charges to maintain its outdated TDM PBX voice system. The organization wanted to implement a new IP-based communication solution across all locations. However, the customer was very concerned with the potential disruption and high costs to rip-and-replace the existing CAT3 voice network.

Challenge

The customer was relying on an aging, analog phone system and wanted to upgrade to a Unified Communications platform across all new and existing stores. However, like most businesses, the analog phones were supported with CAT3 wiring infrastructure, with many cable runs going well beyond the 328ft (100m) reach limitations of standard Ethernet switches. The customer was experiencing several challenges and was concerned with:

  • The extremely high cost and time requirements needed to remove and replace the existing, yet reliable CAT3 infrastructure
  • Loss of revenue and business disruption during the modernization process
  • IDF closet requirements to support the new IP phones in all areas of the grocery stores, given the limited reach of standard Ethernet switches

The grocery store chain was unsatisfied with traditional LAN design and delayed the project to search for an alternative solution.

Solution

The customer learned about the award-winning NVT Phybridge PoLRE® (Power over Long Reach Ethernet) managed switch and engaged with one of their digital transformation experts to learn more. The PoLRE switch, with SmartPathPoE technology, delivers Ethernet and PoE over a single-pair UTP wire with up to 1,200ft (365m) reach – that’s four times the reach of standard Ethernet switches. The customer was excited to see the solution in action and organized a no-obligation proof-of-concept to test the solution in their environment. In just a few simple setup steps, the PoLRE switch transformed the customer’s existing voice infrastructure into an IP backbone with more than enough bandwidth to support the new IP phones. PoLRE’s extended reach capabilities ensured that the new IP phones were deployed exactly where the customer needed them without the need for multiple IDF closets along the way.

“The customer was impressed with the switch’s ability to deliver PoE over the existing single-pair UTP cable at distances up to 1,200ft instead of the usual 328ft. The customer also found the security features and intuitive web GUI of the switch very attractive”

 – Darragh Hogan, Product Support Manager at NVT Phybridge

Result

By leveraging the NVT Phybridge PoLRE switch innovation, the customer was able to reduce network readiness costs, the deployment time, and complexity associated with infrastructure requirements. After the successful implementation at the first location, the customer modernized the remaining locations using the PoLRE switch to achieve incredible results.

  • Achieved over $5 million in infrastructure cost savings
  • Leveraged the existing and proven voice infrastructure to create a physically separate and secure IP voice network
  • Significantly reduced the deployment time, accelerating the return on investment
  • Eliminated business disruption as no construction was required

Repeatable, Predictable, and Scalable Across Every Location

The existing voice infrastructure topology at every store is the same, point-to-point. By leveraging this proven and reliable infrastructure, the customer was able to simplify its modernization with a repeatable, predictable, and scalable deployment experience across every location. The customer was able to significantly reduce the deployment time and save over $5 million, thanks to the NVT Phybridge PoLRE switch.

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One of the world’s largest and most reliable airlines was relying on outdated analog communication systems that were unreliable and costly to maintain. The organization decided it was time to modernize to IP and centralize call management in each of its locations.

Challenge

Each of the airline’s locations was equipped with its own locally managed TDM PBX. The organization wanted to take advantage of IP communication features while consolidating call control and centralizing voice management to improve efficiency. However, before the implementation could begin, infrastructure upgrades were required – starting with ripping-and-replacing the existing CAT3 voice infrastructure. However, the customer was concerned with this strategy due to:

  • Extremely high network readiness costs to remove and replace the existing voice network
  • Long deployment times and disruption to business
  • Operational inefficiencies caused by network downtime during the upgrade process

The customer was unsatisfied with the modernization strategy and halted the project to look for an alternative solution.

Solution

The customer discovered NVT Phybridge and engaged with one of their digital transformation experts to learn more. NVT Phybridge analyzed the customer’s objectives and challenges and recommended the PoLRE® solution. The PoLRE switch, with SmartPathPoE technology, delivers PoE over any new or existing single-pair UTP infrastructure with reach capabilities up to 1,200ft (365m) – that’s four times farther than standard switch solutions.

The customer was impressed with the proposed solution but wanted to test the technology in one of its locations. NVT Phybridge assisted the customer in organizing a no-obligation proof-of-concept to test the solution in a live environment. In just a few simple setup steps, the PoLRE switch transformed the customer’s existing and reliable voice network into an IP path with power with more than enough bandwidth to support the new IP phones exactly where they were needed. The customer was amazed at the simplicity of the solution and with how quickly all the barriers were eliminated.

Result

The solution allowed the customer to overcome the critical challenges that had delayed their telecommunications project. The new centralized VoIP system was implemented in record time and without a glitch. The NVT Phybridge PoLRE switch innovation helped the customer and partner avoid the stresses, complexities, costs, disruptions, and risks typically associated with modernizing older communication infrastructures. The customer was extremely satisfied with the entire experience as they were able to:

  • Eliminate the various TDM voice systems and consolidate all locations onto a single IP voice platform with centralized call control and management
  • Reuse the existing voice infrastructure to reduce network readiness costs, accelerate deployment, and eliminate business disruption
  • Modernize to an IP communication system without risk or compromise

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The Catholic School District oversees 160 Catholic schools and administrative buildings in its geographic region, supporting over 80,000 students with more than 5,000 teachers and support staff. The organization was relying on several outdated analog communications systems across the 160 locations that were end-of-life and becoming increasingly difficult and expensive to manage. The district wanted to modernize to IP and standardize communication across all sites to improve efficiency and gain access to modern collaboration features.

Customer Challenges

Before the Catholic School District could move forward with the digital transformation project, it needed to address essential network readiness requirements. A CAT3 network infrastructure supported the current analog communication system. The organization was hesitant to rip-and-replace the existing and proven voice infrastructure due to concerns of high network costs, long deployment times, environmental concerns, and disruption to staff and students.

The school district was also challenged with connecting the new IP phones across large school environments, given the 328ft (100m) reach limitation of standard Power over Ethernet (PoE) switches. The customer also wanted to avoid the additional cost, complexity, and space needed to address IDF closet requirements. The customer required an innovative solution to enhance communication without disruption, complexity, or high costs.

Modern PoE Innovations

The Catholic School District discovered NVT Phybridge and engaged with one of their Digital Transformation Consultants. After discussing the organization’s modernization objectives and barriers, the customer believed they could achieve better outcomes using Modern LAN design principles and the PoLRE® (Power over Long Reach Ethernet) switch innovation. The NVT Phybridge PoLRE switch, with SmartPathPoE technology, delivers power and connectivity over any new or existing single-pair UTP infrastructure with up to 1,200ft (365m) reach – that’s four-times farther than a standard PoE switch!

The Catholic School District was impressed with the proposal and wanted to test the technology in its environment. NVT Phybridge assisted the customer in organizing a no-obligation proof-of-concept to test the solution in one of its locations. After a few simple setup steps, the PoLRE switch transformed the existing and reliable voice infrastructure into a robust and secure IP backbone for the new communication system. Due to the success of the proof of concept, the customer was completely confident in the PoLRE solution and was ready to move forward with the IP modernization initiative.

Modern LAN Design

The Catholic School District leveraged Modern LAN design principles and NVT Phybridge PoE innovations to achieve incredible results.

Create A Secure and Robust Local Area Network

The NVT Phybridge PoLRE switch helped the customer maintain a physically separate and cyber secure point-to-point network for IP voice. This ensures packets travel in order, on time, and without contention or loss, improving quality of service.

Maximize Return on Investment

The PoLRE switch’s repeatable, predictable, and scalable methodology simplified the digital transformation, saving the customer more than $2 million and reducing the total deployment time by 70%.

Environmental Responsibility

The school district was able to reuse its existing and proven voice infrastructure, preventing over 16 tons of e-waste from ending up in a landfill. The extended reach capabilities significantly reduced IDF closet requirements (power, cooling, backup power strategies, etc.); decreasing the organization’s ongoing energy consumption.

Change the Conversation; Improve the Outcome

The customer took a proactive approach to find new and better ways to achieve its IP modernization objectives in a financially and socially responsible manner. The organization was able to create a physically separate, robust, and reliable voice network without risk or compromise thanks to the simplicity of the PoLRE solution. The customer was beyond satisfied, leveraging NVT Phybridge innovation to:

  • Enhance communication across the school district to increase efficiency and collaboration
  • Reduce infrastructure costs by approximately $2 million, allocating more budget to ROI-driving IP devices and applications
  • Reduce IDF closet requirements by 80%
  • Easily deploy 5,000 IP phones across 160 locations thanks to the PoLRE switch’s repeatable, predictable, and scalable deployment methodology
  • Simplify network requirements to reduce the total deployment time by 70%. The organization was able to fully modernize a location in a few weeks, as opposed to months
  • Eliminate disruption to staff and students to maintain safe and effective learning environments
  • Ensure an environmentally responsible upgrade by reusing the existing infrastructure, preventing over 16 tons of e-waste

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Liverpool was founded over 150 years ago by Jean Baptiste Ebrard who imported clothing from Europe to sell in Downtown Mexico City. Today, the high-end retailer is the largest department store chain in Mexico with more than 100 locations. The organization is committed to leading the industry in service, selection, and value.

Liverpool also owns and operates 23 shopping malls throughout the country; including Galerías Insurgentes, a 10,000m2 shopping center in Mexico City. The mall was constructed and opened in 1992 and was still relying on an analog surveillance system. To continue providing the best service to their customers, Liverpool decided it was time to modernize the surveillance capabilities at Galerías Insurgentes.

Liverpool wanted to deploy an IP surveillance system that would provide high-resolution viewing and recording capabilities throughout the shopping center. The organization was interested in leveraging the existing twisted-pair cabling that ran throughout the mall to reduce project costs and improve return on investment.

However, the organization was uncertain how to support the new IP cameras exactly where they were needed, given the 330ft (100m) reach limitation of standard Ethernet switches. Liverpool was hesitant to install new IDF closets, as this would increase project costs, business disruption and deployment time. Unsatisfied with traditional network design philosophies, Liverpool searched for an alternative solution to meet their digital transformation objectives.

Modern LAN Design

The organization discovered the FLEX24 long reach Power over Ethernet (PoE) switch and engaged with an NVT Phybridge digital transformation specialist to learn more. The customer was then introduced to Modern LAN principles, which help organizations simplify and accelerate their IP modernization while creating a cyber-secure and robust IP-enabled network.

The reseller partner, DISESOL, had used NVT Phybridge innovations in the past and was confident in the solution. The award-winning FLEX24 switch, with SmartPathPoE technology, transforms any new or existing twisted-pair infrastructure into a robust and secure IP backbone for any IoT deployment. The FLEX24 switch delivers fast Ethernet and PoE++ over multi-pair UTP cable with up to 2,000ft (610m) reach capabilities; that’s six times farther than a standard PoE switch. Liverpool was impressed with the solution and decided to move forward with the IP surveillance deployment; leveraging Modern LAN Principles and the FLEX24 innovation to achieve incredible results.

Create a secure and robust local area network

Liverpool leveraged NVT Phybridge SmartPathPoE™ technology to establish secure, robust and point-to-point connections to each IP camera; significantly reducing the need for IDF closets.

Use new long-reach PoE innovations to maximize ROI

Using the FLEX24 solution, Liverpool was able to simplify network requirements as they modernized to IP surveillance; reducing the total deployment time by three months and saving more than $50,000.

Construct physically separate networks for dedicated IP applications

As organizations continue to deploy smart devices, the data network has become increasingly complex, difficult to manage and vulnerable to cybersecurity threats. By leveraging NVT Phybridge switch innovations and Modern LAN design, Liverpool was able to maintain a physically separate network for the new IP surveillance system, ensuring a cyber-secure and simple-to-manage LAN solution.

Change the Conversation; Improve the Outcome

Liverpool took a pro-active approach to find new and better ways to support their IP modernization objectives in a financially and socially responsible manner. The organization was able to deploy over 50 new IP cameras throughout the shopping center, including the service corridors. The security team can now monitor all activity in the shopping center from a centralized location using improved viewing and recording capabilities. By leveraging Modern LAN design and the FLEX24 solution, the customer was able to:

  • Maintain a physically separate network for the new IP surveillance system; ensuring optimal performance, cybersecurity, and reliability
  • Significantly reduce IDF closet requirements to ensure a simple-to-manage surveillance network with less complexity and day-two support issues
  • Reduce the overall deployment time by three months
  • Reduce infrastructure costs by more than $50,000

“The NVT Phybridge series of long reach PoE solutions allow for a smooth and simple transition from analog to IP, while providing significant cost savings and return on investment for the customer”

– Alfredo Carrasco, Administrative Director at DISESOL

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Spanish Retail Giant Chooses NVT Phybridge Ethernet over Coax Technology to Support Massive Security Upgrade

One of the largest department store groups in Europe was relying on outdated analog security cameras and needed to strengthen its physical security measures. The retailer decided to modernize to an IP-based surveillance system in each of its retail locations to deter theft and provide better recognition capabilities.

Given the number and immense size of each store, the project was going to be massive. The organization decided to modernize its security system in two phases. The first phase would involve upgrading the existing analog devices with IP cameras at each location. Phase two would include expanding the security system with additional IP cameras to provide complete surveillance coverage. The organization was specifically interested in having IP cameras at each check-out terminal to ensure the safety of its employees. To successfully achieve the project’s objectives, the organization determined it would need to deploy and support over 90,000 IP cameras across the organization’s retail facilities.

Before the retailer could move forward with the project, it needed to establish the necessary infrastructure to support the new IP solution. A Coax-based infrastructure was supporting the existing analog cameras, and the organization was not interested in the traditional rip-and-replace upgrade method, as they were concerned with:

  • Extremely high costs and time requirements to retrofit hundreds of locations with new cabling and equipment
  • Loss of revenue and a poor customer experience due to the business disruption caused by the renovations
  • Losing valuable retail floor space from the IDF closets required to connect the IP cameras exactly where they were needed
  • Ensuring a smooth and efficient modernization across every location

The organization was uncertain about how to proceed and searched for a solution that would allow for a more graceful modernization to IP.

Modern LAN Innovation

The Spanish retailer discovered NVT Phybridge and engaged with a digital transformation specialist to learn more. NVT Phybridge worked closely with the customer to understand their objectives and challenges and recommended Modern LAN design and the CLEER24 (Ethernet over Coax) managed switch solution. The award-winning CLEER24 switch, with SmartPathPoE technology, delivers power and data over any new or existing Coax-based infrastructure with reach capabilities up to 6,000ft (1,830m) – that’s 18 times farther than standard Ethernet switches.

The customer was impressed with the proposal and wanted to see the solution in action. A no-obligation proof of concept was arranged at one of the retail locations to test the technology in the customer’s environment. In just a few simple setup steps, the enterprise-grade CLEER24 switch transformed the existing Coax-based infrastructure into a robust and secure IP backbone. Due to the success of the proof of concept, the retailer was completely confident in the CLEER24 solution and was finally able to move forward with its IP modernization initiative.

Change the Conversation; Improve the Outcome

By leveraging Modern LAN Principles and the CLEER24 innovation, the retailer was able to deploy over 90,000 IP cameras across the organization. The Ethernet over Coax innovation allowed the customer to reuse its existing Coax-based infrastructure; eliminating the high cost, risk, complexity, and disruption that would have been caused by the traditional rip-and-replace model. Additionally, the NVT Phybridge EC4 Adaptor was used to easily expand the surveillance system, providing the freedom to connect up to 4 IP cameras using a single long-run Coax cable.

The customer took a pro-active approach to find new and better ways to support its IP modernization objectives in a financially and socially responsible manner. The organization changed the conversation to improve their outcome; using Modern LAN Principles and PoE innovations to:

  • Reduce infrastructure costs by more than $20 million; allowing more budget to be allocated to applications and better application adoption
  • Simplify network requirements and significantly reduce the total deployment time
  • Eliminate business disruption to maintain optimal customer experience and avoid loss-of-revenue
  • Maintain a physically separate network path for the security devices and applications to ensure the security and performance of the overall business network
  • Increase safety and security by increasing the number of cameras deployed in a single location using the EC4 Adaptor
  • Save precious retail space by eliminating the need to install additional IDF closets
  • Prevent over 3,000 tons of cabling e-waste from ending up in a landfill

The rackmount capabilities helped the customer stack and configure the switches in multiple configurations to fit their unique needs. The CLEER24 switch comes standard with PowerWISE® technology, allowing four switches to be stacked together for power-sharing, load balancing, and power redundancy.

 

 

 

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Large Cruise Line Leveraged Modern LAN Principles and NVT Phybridge Technology to Improve ROI and Prevent Over 120 Tons of E-Waste

The Cruise Line Company has been a leader in the cruise industry for over 50 years. Today, guests travel the world while enjoying unparalleled amenities aboard its award-winning vessels. While at sea, guests can enjoy a unique and memorable dining experience at one of the many specialty restaurants on-board, and watch world-class musical performances, shows, and other entertainment straight from Broadway. The organization strives to provide the most innovative and accommodating vacation experience for guests while traveling to the most beautiful and exotic locations around the world, including Hawaii, the Caribbean, Bermuda, Europe, Australia, Alaska and more.

However, the Cruise Line was still relying on analog surveillance equipment throughout many of its cruise ships and was interested in modernizing to IP to provide the safest travel experience for guests. The organization was interested in an IP-based system as it would provide high-resolution viewing and recording capabilities, improved monitoring, and better application management. The existing analog cameras were supported by a Coax-based infrastructure that ran throughout the ships. The organization considered removing the existing Coax and installing Ethernet cabling to support the new IP cameras, but became concerned with the high costs, long deployment times, and environmental impact. Unsatisfied with traditional network design limitations, the organization looked for an innovative solution.

Environmental Responsibility

The Cruise Line is committed to being a responsible corporate citizen by preserving the precious natural resources that are integral to its success. The organization strives to minimize waste, reduce CO2 emissions, and engage in impactful environmental partnerships. Every ship has a team responsible for the implementation, training, and oversight of shipboard environmental compliance. Additionally, all crew members receive specialized environmental training and are responsible for ensuring environmental compliance in everything they do. As the organization planned its modernization to IP surveillance, environmental responsibility was also top-of-mind.

Modern LAN Design

Given the customer’s digital transformational objectives, the reseller partner, Surveillance International Inc., recommended Modern LAN design principles and the NVT Phybridge CLEER (Ethernet over Coax) solution. The CLEER switch, with SmartPathPoE technology, transforms any new or existing Coax-based infrastructure into a robust IP backbone ideal to support any IP camera, with reach capabilities up to 6,000ft (1,830m) – 18-times farther than a standard Ethernet switch.

The customer was impressed with the proposed solution and decided to move forward with the digital transformation. After a few simple setup steps, the CLEER24 switch transformed the existing and proven Coax infrastructure into a robust and reliable PoE backbone; capable of supporting the new IP cameras in all areas of the ship. Also, the organization can now connect up to 4 IP cameras using a single Coax cable run using the NVT Phybridge EC4 Adapter.

After successfully deploying IP surveillance throughout the first ship, the organization decided to replicate the success in several of its other liners. Thanks to Modern LAN design and the NVT Phybridge CLEER24 innovation, the customer was able to simplify the digital transformation and increase the number of cameras on-board its ships, which can carry a combined total of more than 19,000 travelers every voyage. The Ethernet over Coax solution allowed the customer to leverage its existing infrastructure to avoid the risky and complex rip & replace model.

Change the Conversation; Improve the Outcome

The Cruise Line took a proactive approach to find new and better ways to support its digital transformation objectives in a financially and socially responsible manner. NVT Phybridge helped the organization change the conversation around traditional LAN design; leveraging Modern LAN Principles and PoE innovations to:

  • Deploy over 4,000 IP cameras across eight cruise ships using the existing Coax-based infrastructure
  • Increase the number of IP cameras in all public areas using the EC4 Adapter that supports up to four IP cameras over a single Coax cable run
  • Reduce infrastructure costs by more than $4 million while simplifying and accelerating the project to improve return on investment
  • Ensure the purpose-driven network for surveillance was maintained and enhanced
  • Support IP cameras exactly where they were needed thanks to the CLEER24’s long reach capabilities
  • Prevent over 120 tons of cabling e-waste from entering a landfill
  • Simplify the overall network requirements; creating a robust and cyber secure PoE platform for the IP surveillance equipment

Additionally, the Cruise Line can now support other IoT devices using the new IP-enabled local area network, including IP phones, IP speakers, and wireless access points.

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Modern LAN Pioneer Upgrades to the Next Generation of NVT Phybridge Innovation

One of the top U.S. universities, located in the southeastern region, has modernized its communication capabilities to provide industry-leading education. Offering only a single degree when founded in 1885, the institution is now well-known for its prestigious degree programs in engineering, business and the sciences. With more than six colleges containing over 30 departments, upgrading communication across the organization was no simple task.

Prior to 2011, the university was relying on a legacy Nortel solution across its 350-acre campus. In 2011, the organization made the decision to improve its communication capabilities by modernizing to an IP-based solution across all 115 buildings on campus. The university chose to leverage its existing and proven CAT3 voice infrastructure to build a physically separate network for the IP solution using the NVT Phybridge UniPhyer switch.

Eight years later, the university was still completely satisfied with the performance of the UniPhyer solution. However, since the deployment in 2011, many new IP voice solutions were brought to market. The customer was interested in taking advantage of these new capabilities and decided to modernize to a Cloud-based solution across the campus.

As part of the technology refresh, the university wanted to modernize from the UniPhyer to the next generation of innovations from NVT Phybridge; given the enhanced capabilities. The organization was interested in the PoLRE® (Power over Long Reach Ethernet) switch due to its advanced feature set, which includes power sharing for redundancy, load balancing, hot-swappable power supply, port monitoring, MAC address locking, transparency mode and its energy efficiency. However, the organization was hesitant to upgrade the network due to concerns of cost, disruption, IDF closet requirements, and implementing a network topology that would most effectively support a hosted IP solution.

Modern LAN Design

Due to the incredible success in 2011 with the UniPhyer solution, the customer turned to NVT Phybridge for advice. Network consultants at NVT Phybridge examined the challenges and assured the organization that leveraging Modern LAN design and the PoLRE switch would be as simple, secure and cost-effective as the UniPhyer solution. The university was pleased with the response and scheduled a no-obligation proof of concept to test the switch in one of the libraries on campus. The test took place in the library because it was the oldest building on campus, and the customer anticipated the environment to be the most difficult. If the solution worked in the library, the customer was confident it would work in all other locations.

Just as the UniPhyer did in 2011, the award-winning PoLRE solution transformed the existing CAT3 voice infrastructure into a robust and secure IP backbone for the new Cloud-based solution. The university was impressed and decided to move forward to achieve incredible results.

Principle #2: Create a secure and robust local area network

The organization leveraged the NVT Phybridge PoLRE switch, with SmartPathPoE technology, to establish secure and robust point-to-point connections to each IP phone; significantly increasing cyber-security and performance of the real-time voice application.

Principle #3: Use new long-reach PoE innovations to maximize ROI

Similar to their experience with the UniPhyer in 2011, PoLRE innovation helped the university avoid the traditional rip-and-replace upgrade method; saving the organization over $1 million.

Principle #5: Construct physically separate networks for dedicated IP applications

As organizations continue to deploy IoT devices, the core data network has become increasingly complex, difficult to manage and vulnerable to cyber-security threats. By leveraging NVT Phybridge innovations and Modern LAN design, the university was able to maintain a physically separate network for voice. The point-to-point topology of the new IP-enabled voice network provided the ideal environment to support real-time voice applications.

Environmental Excellence

Sustainability and social responsibility are core pillars of the university’s strategic action plan, as the organization is involved in many environmental initiatives aimed at changing the way people use the Earth’s limited resources. The research initiatives focus on a wide range of challenges involving sustainable energy, water resource management, pollution control, and climate change.

The university recognizes the importance of environmentally responsible digital transformations, which was an important factor in the planning phase of the communication upgrade. Together with NVT Phybridge, a plan was designed to minimize the project’s impact on the environment:

  • The organization was able to reuse their existing voice infrastructure; preventing over 8 tons of cabling e-waste from ending up in a landfill
  • Eliminating the need to rip-and-replace the existing infrastructure also significantly reduced material consumption, as no renovations were required
  • The solution eliminated the need for additional server closets; reducing on-going energy consumption to cool and power the equipment
  • The university realized over $1 million in infrastructure cost savings, which can be used to fund its sustainability research and programs

A Better Return on Investment

The customer took a pro-active approach to find new and better ways to support their IP modernization objectives in a financially and socially responsible manner. By applying Modern LAN Principles and PoE switch innovations, the university reduced infrastructure costs, eliminated risk and disruption, reduced the negative impact on the environment and fast-tracked their IP modernization while ensuring a secure and robust IP platform for their enhanced communication solution.

If you have an upcoming IP/IoT modernization project, we would love to help! Click below to book a one-on-one meeting with one of our Digital Transformation Consultants.

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