Hindsight is 2020: Looking back on the 2010s and preparing for 2020

Arvind David – Vice President, Digital Experience

3-minute read time

Originally Posted By Arvind David on LinkedIn

When you are emotionally invested in anything (a hobby, a cause, or even your business), specific sentences can trigger emotions inside you. In our business, it’s the statement, “I wish I knew about your product a few months ago! I could’ve saved so much time and money on my project.”

On the one hand, we are satisfied with the impact of our messaging and that our value proposition is straightforward and robust. Even when we receive this response, we hope they will consider our innovation for a future project or recommend us to a colleague in the same position. On the other hand, we are saddened that we didn’t reach them in time. As an organization, we are all invested in the founding principle of our organization, “simple, robust, and reliable. Nothing more, nothing less”. We are all constantly pushed to ask ourselves, “what could we have done better?”

This statement hit me hard from a client in the Middle East who overspent more than $1 million on their digital transformation project. In this case, the client had heard about us but refused to believe that we could deliver on the outcomes we were projecting. The client was unwilling to take a different approach and decided to move forward with another vendor pushing traditional network design philosophies.

The client reached out to us after struggling to complete their project for six months. They had read one of our case studies and were facing all the issues we said they would. The client wanted to know if we could salvage anything. Unfortunately, it was too late, and we believed we could not create a “win-win” scenario for all parties involved. The reseller got in touch with us immediately with a few opportunities that they wanted us to help with. The reseller could now clearly see our value, but at what cost to the customer? It was during this conversation that the end-user mentioned to me, “hindsight is 20/20.”

Collectively, we have helped our customers save over $200 million (and counting) while helping our partners accelerate over $500 million in revenues. We continue to simplify and accelerate IP modernization due to our unique value prop of greater distances over any cable type. We are vendor agnostic and have strong partnerships with the top Unified Communications and physical security manufacturers.

But still, the loss of one end-user affects us as a team. Not monetarily, but from a broader standpoint of knowing that the potential customer could have achieved much better outcomes if all parties involved were more willing to accept change and innovation.

This article goes out to all our partners and potential customers. As we look back on the 2010s and look forward to 2020 and beyond, we do not want to hear, “I wish I knew about your product six months ago.” Let us help you ensure your foresight is 2020 – in 2020! No matter what infrastructure you have, what reach you need, or what endpoint you are looking to enable, let us help you achieve a better outcome. Let’s make 2020 a year of brilliant foresight! Happy Holiday’s folks!

If you have an upcoming IP/IoT modernization project, we would love to help! Click below to book a one-on-one meeting with one of our Digital Transformation Consultants.

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