Creating a Win-Win for All

Arvind David – Vice President, Digital Experience

3-minute read time

Originally Posted By Arvind David on LinkedIn

When satellite television reached India, and my parents were finally able to afford a connection, I became fascinated with talk shows. We didn’t get many talk shows on our local television channels. I was able to watch a few boring interviews here and there, but nothing like Oprah Winfrey was doing in the United States.

Over the years, I have become a big fan of many talk show hosts and still diligently follow their shows. One particular event from the Oprah Winfrey show in 2010 is something I will never forget. I’m sure many of you know what I’m referring to, it was the show where Oprah gave everyone in the audience a car. “You get a car, and you get a car… everyone is a winner!” I will not easily forget these words.

This became the seed that would lead me into a path of questioning how marketing works! It looks like such a magnificent gesture on the outset. However, dive deeper, and you will see a win-win situation for all involved. The audience, the talk show host, and the sponsors all stand to gain something from this. No matter how much this moment tugged on your heartstrings, it’s important to understand that every player stood to gain something.

This event shaped my career path. The lessons I learned that day would stay with me and influence many decisions I would make in my career. I realized that there were never any arguments with partners, colleagues, or clients. There were only negotiations. If I could negotiate the best result for everyone involved, that was a win-win.

As I had mentioned in a previous article, I am a highly functional laggard, and now many of my life decisions are influenced by the term “win-win.” I chose the jobs in which I knew the product was a good fit for the customers. I refused jobs in which I knew were not the best solution I could sell. If I was not able to convince myself about the value of a product, I knew I would never be able to convince someone else to buy it. I have had friends call me out on this, saying I dodged challenges, but I call it the path of least resistance!

A few days ago, I heard from a colleague about this beautiful concept, which creates a win-win situation for everyone involved in an industry that I never thought to be possible. The lotteries! The zip code lottery that is run by the Dutch is a novel concept. I am not going to delve deep into the details, you can read this article to know more. They have worked to create a system that benefits all participants, even charity organizations. You may point out that there are still losers in this. Fair, but compared to other lotteries, the losers know that they have contributed to some charity. Maybe you don’t win money, but at least you’ve earned some good karma points (if you believe in that stuff)! If you still want to argue that this is not a real win-win situation, I welcome your comments. I am always open to new perspectives, and please remember when you comment, it is never an argument; it’s a negotiation!

As an organization, we always work towards creating a win-win scenario in everything we do. Oliver Emmanuel and John Croce, the founders of our organizations, always believed our products were best for partners and customers in every possible way. It is the most efficient and cost-effective solution. If you have a digital transformation project, we can help you reduce infrastructure costs so you can buy a car, more IP applications, or more devices – however, you want to spend the savings!

Together with our partners, we have helped customers collectively save over $200 million in infrastructure costs. Our partners have accelerated over $500 million in total revenue while allocating more of the customer’s budget to better IP endpoints and applications. If this is not a win-win in our industry, I don’t know what is!

If you have an upcoming IP/IoT modernization project, we would love to help! Click below to book a one-on-one meeting with one of our Digital Transformation Consultants.

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