Leadership Insights – Local Area Network (LAN) Design Done Right

What is “right” for your organization as it adopts new IP and IoT endpoints?

John Croce – CEO, NVT Phybridge

3 minute read time

What does “right” mean when it comes to LAN design? Webster’s Dictionary defines right as “being or following what is just, good or proper.” This definition has conflict when it comes to LAN design. What is just or good for you may, at the same time, not be considered proper by you. Confused? Let me explain.

Whenever new disruptive technologies or processes are introduced ( for example, emails to share documents versus fax machines), some may resist the change – believing it is not “proper” because the standard way, as per company policy, is to send documents by fax. As CBC’s Thomas Daigle explains, the Province of Ontario is only now moving away from fax machines as a communication method in the healthcare sector. The COVID-19 pandemic has highlighted the inefficiencies of maintaining dated methodologies to resolve modern problems.

Proper. When I hear this word, I think of Albert Einstein’s quote, “never let your education get in the way of your learning.” What we perceive as proper (often the best practices established based on past education/experiences) will often cause us to resist learning about new technologies or innovative ways to support better outcomes. Additionally, some industry players (like the manufacturers of fax machines) will stifle innovation to prevent their products/services from becoming obsolete, often reinforcing existing and outdated methods as “the right way.”

This brings up the question; what is the right way? What is right is dependent on perspective and motivation. At NVT Phybridge, our mission is to help organizations optimize their IoT modernization the “right way.” We view what is right from the end user’s perspective. We also want to ensure we support the right way for those who serve the end-user, our valued system integrators, and manufacturing partners.

What is the right LAN design for the end-user for enabling IP and the Internet of Things? We asked customers what they would see as just and good, and this is what they told us:

  • A LAN design that ensures network security and minimizes potential cyber-attacks.
  • A LAN design that ensures a robust network for all endpoints.
  • A LAN design that never compromises the core business. For example, a casino’s network was hacked through an IoT fish tank sensor.
  • A non-disruptive and risk-free way to test and implement IP endpoints and applications in their business.
  • A LAN design that improves ROI by allocating budget away from infrastructure and towards devices and applications.
  • A LAN design that reduces network complexity and day two costs.
  • A LAN design that is flexible and will support future growth requirements
  • A LAN design that does not put undue stress on IT and application teams, given the ever-changing characteristics of a business network.

If you start from the outcomes that customers define as right, you will quickly conclude that the traditional approach of ripping and replacing infrastructure is wrong. It is like using fax machines to share documents. Of course, it works. But it is slow, inefficient, and outdated.

So why is ripping and replacing existing infrastructure the wrong way? Consider an organization that wants to modernize its communication or security systems with IP devices. They are advised that the proper way is to rip-and-replace the existing infrastructure that has proven reliable for many years and is paid for. These organizations will need new cabling and new switches and address new IDF closet requirements, all while layering the new devices on the same network managing the core business. Remember the fish tank story? This is not the right way, as this method leads to:

  • Accepting risk and disruption.
  • Compromising security and making security management more complex and costly.
  • Spending more than is required on the network to support IP and IoT devices.
  • Higher day two management costs.

Albert Einstein also said, “you can’t solve a problem with the same kind of thinking that created the problem.” The root cause of the problem is that traditional network switches have reach and cable type limitations, and all the attempted fixes were from this limiting paradigm. It doesn’t have to be that way if you are willing to learn about innovation and not allow your education to keep you thinking about what is proper versus what is just and good for you and your organization.

Modern LAN principles and NVT Phybridge PoE Innovations help organizations avoid all the wrongs associated with removing and replacing existing infrastructure, creating a robust and secure LAN design for IP and IoT solutions. The most powerful federal agency in the world, the leader in space research, and thousands of other organizations have levered these innovations to create better IP modernization outcomes. We want to do the same for you by offering you a no-obligation proof of concept trial. For NVT Phybridge, the best customer IP modernization outcome is what defines right, and fighting a deep routed paradigm of what is considered proper (rip-and-replace) is worth fighting for. Let us fight for you.

If you have an upcoming IP/IoT modernization project, we would love to help! Click below to book a one-on-one meeting with one of our Digital Transformation Consultants.

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Originally Posted By Arvind David on LinkedIn

Before Ray Tomlinson (or V.A. Shiva Ayyadurai, for those who buy into those claims) invented Email (and then Sabeer Bhatia made it easy for common use), fax transmissions were the only way to deliver and send communications electronically. When I look at the efficiency that Email has produced, I’m sure many of us (at least us 80’s kids) have marveled at this technology that makes life so easy. However, the transition from Fax to Email was quite a journey.

Sadly, this is the case with every paradigm-shifting technology. The rate of acceptance in the initial days is usually slow, and the technology is met with a lot of skepticism. I’m sure if we could travel back in time and meet the nay-sayers of Email, we would want to educate them on what they are losing out on. It can be challenging to comprehend why smart people are so averse to change?

I now find myself in a very similar position. NVT Phybridge develops paradigm-shifting technology that makes the move IP so simple that some people find it hard to believe. Decades of deep-rooted industry bias have applied blinders to many who work in networking. We make digital transformation so simple, secure, and cost-effective that they are unable to accept it.

I too was skeptical when my Uncle first told me about his UniPhyer invention. I had basic knowledge of networking at the time and was skeptical.

Over the past 10+ years, I have seen the results and the incredible benefits to end-users and partners. With over $100 million in cumulative customer savings, I know we are on the right path.

We are now seeing the industry recognize the value and the impact we are having. Frost & Sullivan recently asked the same question my Uncle did years ago: is there a better way to modernize to IP and the Internet of Things? Frost & Sullivan researched companies that took a different approach and consulted NVT Phybridge as they developed the Modern LAN whitepaper.

I think we can all agree that “modern problems require modern solutions!”. We believe that you cannot adequately support smart devices on outdated network design philosophies and expect them to perform to their fullest. You don’t need to create several tons of e-waste and destroy the planet to complete a digital transformation project. You just need to be open-minded and willing to learn about new technologies and strategies.

If you have an upcoming IP/IoT modernization project, we would love to help! Click below to book a one-on-one meeting with one of our Digital Transformation Consultants.

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Originally posted by Arvind David on LinkedIn

When I posted this link about my new role at NVT Phybridge, I was honestly overwhelmed by the number of personal notes I received congratulating me on my move. However, one of the messages that really struck a chord with me was from an old friend and well-wisher of my late uncle Oliver Emmanuel, the founder of the organization I am now a part of. He asked me if I felt I was ready to carry on the legacy that Oliver had left behind. He asked me very bluntly if I thought that I was the right fit for the role given my software background and given that this was an OEM.

His question got me thinking. Why am I here? Is this the right move? Will my skill-sets be put to good use at this organization? The answer dawned on me from the most unexpected of places, my Mom! She reminded me that everything I am today and everything I have learned through my entrepreneurship journey has all been under the watchful eye of Oliver.

If I was to compare my life to the famous book “Rich Dad, Poor Dad” by Robert Kiyosaki, Oliver was my rich dad. He always forced me to think differently, taught me to keep it simple, and instilled in me the value of reading. Oliver pushed me to get my Master’s Degree in Business Administration and was very adamant that I enhance my existing software skills with marketing knowledge. In his own special way, he groomed me for this role and to lead this team of talented youngsters, who never fail to impress me every single day. I wake up every morning wondering what my team will impress me with today!

I have been an indirect part of the NVT Phybridge journey since the inception of the organization via the weekly international phone calls from Oliver. From where it started to where it is today has been a remarkable journey to watch. The genius of Oliver’s invention combined with the business acumen and work ethic of John Croce has created an organization that is primarily concerned with solving problems for end-users over anything else.

It is a moment of pride for me every day I step into my office and look over at the poster of Oliver on the wall with his quote “Simple, Robust, Reliable. Nothing More, Nothing Less.”

Everything different about us as an organization is summed up perfectly in this blog. I urge you all to take a moment to browse through this and understand how we are changing the conversation with our paradigm-shifting technology!

If you want to learn more about what we do, or you feel that there is an organizational pain point that we can solve, please take a look at my calendar and book a meeting. Always happy to help!

I would like to end by quoting one of my favorite inventors Dean Kamen “Every once in a while, a new technology, an old problem, and a big idea turns into innovation.”

If you have an upcoming IP/IoT modernization project, we would love to help! Click below to book a one-on-one meeting with one of our Digital Transformation Consultants.

Follow NVT Phybridge on Social Media