Save the Waves®
Save the Waves is the philosophy by which the cruise line operates as it corresponds to environmental stewardship. Starting as a company-wide recycling program, Save the Waves has become a holistic approach to environmental responsibility guided by four key principles: reduce/reuse/recycle wherever possible, pollution prevention, go above and beyond compliance and continuous improvement through innovation. As a global leader in the hospitality industry, the cruise line recognizes the tremendous responsibility they have to the communities they visit and the oceans they sail in, which are at the very essence of their business. When it came time to modernize their fleet to IP phones, environmental impact was top of mind as the cruise line was concerned with the potential amount of e-waste that the project would produce.
Aligning with the Four Key Principles
Additionally, the customer was concerned with the high costs, long deployment times and business disruption associated with the traditional “rip-and-replace” approach to IP modernization. Given the infrastructure challenges, the customer required an innovative approach to overcome their concerns and modernize to IP. The customer was introduced to Frost & Sullivan’s Modern LAN principles and discovered the award-winning PoLRE® (Power over Long Reach Ethernet) PoE technology. Cisco was confident that Modern LAN design and PoLRE innovation was the perfect solution for the customer. Cisco assisted the customer in organizing a no-obligation proof of concept to test the PoLRE switch in their live environment.
The cruise line tested the PoLRE solution in one of their cruise ships with great success. The customer was astonished at the simplicity of the installation, as it transformed the existing voice infrastructure into a secure and robust IP/PoE backbone. Thanks to the Cisco team, the customer avoided the traditional rip-and-replace approach and achieved incredible results:
- The customer deployed over 6,000 Cisco IP phones across two cruise ships without installing a single IDF closet
- The simplified solution reduced infrastructure costs by over $3 million across the two ships
- The new Cisco IP communication platform, along with the supporting infrastructure, was deployed within the originally scheduled one-month dry dock period, an accomplishment that the customer never thought was possible
- The cruise line was able to 100% reuse their existing voice infrastructure, preventing over 15 tons of e-waste while upgrading the two luxury liners. Leveraging the existing cables will also reduce on-going fuel consumption with every trip, as the proposed replacement wiring was approximately 3Xs the weight – equivalent to the weight of about 400 passengers
IoTG (Internet of Things to the Power of Green) measures and recognizes organizations that modernize to the Internet of Things with an environmentally responsible process. The cruise line received the highest rating, 5-stars, for their exceptional transformation.
A Better Return on Investment
The cruise line took a pro-active approach to find new and better ways to support their IP modernization objectives in a financially and socially responsible manner. By applying Modern LAN principles and leveraging innovative switch technology, Cisco and NVT Phybridge helped the customer:
- Reduce infrastructure costs by over $3 million
- Eliminate risk and disruption
- Reduce the project’s impact on the environment by preventing over 15 tons of e-waste
- Deploy over 3,000 new IP phones in each of the two ships within the originally scheduled one-month dry dock period
- Build a secure and robust PoE platform for the enhanced IP communications solution
Congratulations to Cisco’s Rob Collins for winning the IoT Pioneer Award for helping this global cruise line use Modern LAN principles to overcome their barriers to IP communication.