Liverpool was founded over 150 years ago by Jean Baptiste Ebrard who imported clothing from Europe to sell in Downtown Mexico City. Today, the high-end retailer is the largest department store chain in Mexico with more than 100 locations. The organization is committed to leading the industry in service, selection, and value.

Liverpool also owns and operates 23 shopping malls throughout the country; including Galerías Insurgentes, a 10,000m2 shopping center in Mexico City. The mall was constructed and opened in 1992 and was still relying on an analog surveillance system. To continue providing the best service to their customers, Liverpool decided it was time to modernize the surveillance capabilities at Galerías Insurgentes.

Liverpool wanted to deploy an Axis IP surveillance system that would provide high-resolution viewing and recording capabilities throughout the shopping center. The organization was interested in leveraging the existing twisted-pair cabling that ran throughout the mall to reduce project costs and improve return on investment.

However, the organization was uncertain how to support the new Axis IP cameras exactly where they were needed, given the 330ft (100m) reach limitation of standard Ethernet switches. Liverpool was hesitant to install new IDF closets, as this would increase project costs, business disruption and deployment time. Unsatisfied with traditional network design philosophies, Liverpool searched for an alternative solution to meet their digital transformation objectives.

Modern LAN Design

The organization discovered the FLEX24 long reach Power over Ethernet (PoE) switch and engaged with an NVT Phybridge digital transformation specialist to learn more. The customer was then introduced to Modern LAN principles, which help organizations simplify and accelerate their IP modernization while creating a cyber-secure and robust IP-enabled network.

The reseller partner, DISESOL, had used NVT Phybridge innovations in the past and was confident in the solution. The award-winning FLEX24 switch, with SmartPathPoE technology, transforms any new or existing twisted-pair infrastructure into a robust and secure IP backbone for any IoT deployment. The FLEX24 switch delivers fast Ethernet and PoE++ over multi-pair UTP cable with up to 2,000ft (610m) reach capabilities; that’s six times farther than a standard PoE switch. Liverpool was impressed with the solution and decided to move forward with the IP surveillance deployment; leveraging Modern LAN Principles and the FLEX24 innovation to achieve incredible results.

Create a secure and robust local area network

Liverpool leveraged NVT Phybridge SmartPathPoE technology to establish secure, robust and point-to-point connections to each Axis IP camera; significantly reducing the need for IDF closets.

Use new long-reach PoE innovations to maximize ROI

Using the FLEX24 solution, Liverpool was able to simplify network requirements as they modernized to IP surveillance; reducing the total deployment time by three months and saving more than $50,000.

Construct physically separate networks for dedicated IP applications

As organizations continue to deploy smart devices, the data network has become increasingly complex, difficult to manage and vulnerable to cybersecurity threats. By leveraging NVT Phybridge switch innovations and Modern LAN design, Liverpool was able to maintain a physically separate network for the new Axis IP surveillance system, ensuring a cyber-secure and simple-to-manage LAN solution.

Change the Conversation; Improve the Outcome

Liverpool took a pro-active approach to find new and better ways to support their IP modernization objectives in a financially and socially responsible manner. The organization was able to deploy over 50 new Axis IP cameras throughout the shopping center, including the service corridors. The security team can now monitor all activity in the shopping center from a centralized location using improved viewing and recording capabilities. By leveraging Modern LAN design and the FLEX24 solution, the customer was able to:

  • Maintain a physically separate network for the new IP surveillance system; ensuring optimal performance, cybersecurity, and reliability
  • Significantly reduce IDF closet requirements to ensure a simple-to-manage surveillance network with less complexity and day-two support issues
  • Reduce the overall deployment time by three months
  • Reduce infrastructure costs by more than $50,000

“The NVT Phybridge series of long reach PoE solutions allow for a smooth and simple transition from analog to IP, while providing significant cost savings and return on investment for the customer”

– Alfredo Carrasco, Administrative Director at DISESOL

If you have an upcoming IP/IoT modernization project, we would love to help! Click below to book a one-on-one meeting with one of our Digital Transformation Consultants.

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Spanish Retail Giant Chooses Axis and NVT Phybridge Technology to Support Massive Security Upgrade

The Spanish retailer is one of the largest department store groups in Europe. Retail locations are massive and offer a wide range of products, including clothing, electronics, and groceries. The company was relying on outdated analog security cameras and needed to strengthen its physical security measures. The retailer decided to modernize to an IP-based surveillance system in each of its retail locations to deter theft and provide better recognition capabilities.

Given the number and immense size of each store, the project was going to be massive. The customer decided to modernize its security system in two phases. The first phase would involve upgrading the existing analog devices with Axis IP cameras at each location. Phase two would include expanding the security system with additional IP cameras to provide complete surveillance coverage. The organization was specifically interested in having IP cameras at each check-out terminal to ensure the safety of its employees. To successfully achieve the project’s objectives, the organization determined it would need to deploy and support over 90,000 IP cameras across the organization’s retail facilities.

Before the organization could move forward with the project, it needed to establish the necessary infrastructure to support the new IP solution. A Coax-based infrastructure was supporting the existing analog cameras, and the customer was not interested in the traditional rip-and-replace upgrade method, as they were concerned with:

  • Extremely high costs and time requirements to retrofit hundreds of locations with new cabling and equipment
  • Loss of revenue and a poor customer experience due to the business disruption caused by the renovations
  • Losing valuable retail floor space from the IDF closets required to connect the Axis IP cameras exactly where they were needed
  • Ensuring a smooth and efficient modernization across every location

The organization was uncertain how to proceed and searched for a solution that would allow for a more graceful modernization to IP.

Modern LAN Innovation

The retailer discovered NVT Phybridge and engaged with a digital transformation specialist to learn more. NVT Phybridge worked closely with the customer to understand their objectives and challenges and recommended Modern LAN design and the CLEER24 (Ethernet over Coax) managed switch solution. The award-winning CLEER24 switch, with SmartPathPoE technology, delivers power and data over any new or existing Coax-based infrastructure with reach capabilities up to 6,000ft (1,830m) – that’s 18 times farther than standard Ethernet switches.

The customer was impressed with the proposal but wanted to see the solution in action. A no-obligation proof of concept was arranged at one of the retail locations to test the technology in the customer’s environment. In just a few simple setup steps, the enterprise-grade CLEER24 switch transformed the existing Coax-based infrastructure into a robust and secure IP backbone. Due to the success of the proof of concept, the customer was completely confident in the CLEER24 solution and was finally able to move forward with their IP modernization initiative.

Change the Conversation; Improve the Outcome

By leveraging Modern LAN Principles and the CLEER24 innovation, the retailer deployed over 90,000 IP cameras across the organization. The Ethernet over Coax innovation allowed the customer to reuse its existing Coax-based infrastructure; eliminating the high cost, risk, complexity, and disruption that would have been caused by the traditional rip-and-replace model. Additionally, the NVT Phybridge EC4 Adaptor was used to easily expand the surveillance system, providing the freedom to connect up to 4 IP cameras using a single long-run Coax cable.

The customer took a pro-active approach to find new and better ways to support its IP modernization objectives in a financially and socially responsible manner. The organization changed the conversation to improve their outcome; using Modern LAN Principles and PoE innovations to:

  • Reduce infrastructure costs by more than $20 million; allowing more budget to be allocated to applications and better application adoption
  • Simplify network requirements and significantly reduce the total deployment time
  • Eliminate business disruption to maintain optimal customer experience and avoid loss-of-revenue
  • Maintain a physically separate network path for the security devices and applications to ensure the security and performance of the overall business network
  • Increase safety and security by increasing the number of cameras deployed in a single location using the EC4 Adaptor
  • Save precious retail space by eliminating the need to install additional IDF closets
  • Prevent over 3,000 tons of cabling e-waste from ending up in a landfill

The rackmount capabilities helped the customer stack and configure the switches in multiple configurations to fit their unique needs. The CLEER24 switch comes standard with PowerWISE® technology, allowing four switches to be stacked together for power-sharing, load balancing, and power redundancy.

Technology Partners Axis and NVT Phybridge

The Axis portfolio of IP cameras now provides the customer with robust surveillance capabilities at all times, both inside and outside the retail facilities. Image quality is significantly improved; enhancing the ability to identify and anticipate suspicious activity to quickly respond to potential theft or other security threats. Thanks to NVT Phybridge switch innovations, the customer leveraged the existing Coax-based infrastructure to maintain physically separate network pathways for the Axis cameras. While the CLEER24 switches ensure the security of the overall business network, the Axis IP cameras provide maximum security to all staff and shoppers. Axis cameras are sleek and compact to fit unobtrusively in any setting.

Axis and NVT Phybridge are committed to staying at the forefront of innovation and technology, leveraging Modern LAN Principles to help our customers create a secure and robust network platform as they modernize to IP. Learn more

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Large Cruise Line Leveraged Modern LAN Principles and NVT Phybridge Technology to Improve ROI and Prevent Over 120 Tons of E-Waste

The Cruise Line Company has been a leader in the cruise industry for over 50 years. Today, guests travel the world while enjoying unparalleled amenities aboard its award-winning vessels. While at sea, guests can enjoy a unique and memorable dining experience at one of the many specialty restaurants on-board, and watch world-class musical performances, shows, and other entertainment straight from Broadway. The organization strives to provide the most innovative and accommodating vacation experience for guests while traveling to the most beautiful and exotic locations around the world, including Hawaii, the Caribbean, Bermuda, Europe, Australia, Alaska and more.

However, the Cruise Line was still relying on analog surveillance equipment throughout many of its cruise ships and was interested in modernizing to Axis IP to provide the safest travel experience for guests. The organization was interested in an IP-based system as it would provide high-resolution viewing and recording capabilities, improved monitoring, and better application management. The existing analog cameras were supported by a Coax-based infrastructure that ran throughout the ships. The organization considered removing the existing Coax and installing Ethernet cabling to support the new IP cameras, but became concerned with the high costs, long deployment times, and environmental impact. Unsatisfied with traditional network design limitations, the organization looked for an innovative solution.

Environmental Responsibility

The Cruise Line is committed to being a responsible corporate citizen by preserving the precious natural resources that are integral to its success. The organization strives to minimize waste, reduce CO2 emissions, and engage in impactful environmental partnerships. Every ship has a team responsible for the implementation, training, and oversight of shipboard environmental compliance. Additionally, all crew members receive specialized environmental training and are responsible for ensuring environmental compliance in everything they do. As the organization planned its modernization to IP surveillance, environmental responsibility was also top-of-mind.

Modern LAN Design

Given the customer’s digital transformational objectives, the reseller partner, Surveillance International Inc., recommended Modern LAN design principles and the NVT Phybridge CLEER (Ethernet over Coax) solution. The CLEER switch, with SmartPathPoE™ technology, transforms any new or existing Coax-based infrastructure into a robust IP backbone ideal to support any IP camera, with reach capabilities up to 6,000ft (1,830m) – 18-times farther than a standard Ethernet switch.

The customer was impressed with the proposed solution and decided to move forward with the digital transformation. After a few simple setup steps, the CLEER24 switch transformed the existing and proven Coax infrastructure into a robust and reliable PoE backbone; capable of supporting the new Axis IP cameras in all areas of the ship. Also, the organization can now connect up to 4 IP cameras using a single Coax cable run using the NVT Phybridge EC4 Adapter.

After successfully deploying Axis IP surveillance throughout the first ship, the organization decided to replicate the success in several of its other liners. Thanks to Modern LAN design and the NVT Phybridge CLEER24 innovation, the customer was able to simplify the digital transformation and increase the number of cameras on-board its ships, which can carry a combined total of more than 19,000 travelers every voyage. The Ethernet over Coax solution allowed the customer to leverage its existing infrastructure to avoid the risky and complex rip & replace model.

Change the Conversation; Improve the Outcome

The Cruise Line took a proactive approach to find new and better ways to support its digital transformation objectives in a financially and socially responsible manner. NVT Phybridge helped the organization change the conversation around traditional LAN design; leveraging Modern LAN Principles and PoE innovations to:

  • Deploy over 4,000 Axis IP cameras across eight cruise ships using the existing Coax-based infrastructure
  • Increase the number of IP cameras in all public areas using the EC4 Adapter that supports up to four IP cameras over a single Coax cable run
  • Reduce infrastructure costs by more than $4 million while simplifying and accelerating the project to improve return on investment
  • Ensure the purpose-driven network for surveillance was maintained and enhanced
  • Support IP cameras exactly where they were needed thanks to the CLEER24’s long reach capabilities
  • Prevent over 120 tons of cabling e-waste from entering a landfill
  • Simplify the overall network requirements; creating a robust and cyber secure PoE platform for the IP surveillance equipment

Additionally, the Cruise Line can now support additional devices using the new IP-enabled local are network, including IP phones, IP speakers, and wireless access points.

Technology Partners: Axis and NVT Phybridge

The Axis portfolio of IP cameras now provides the Cruise Line with robust surveillance capabilities at all times. Image quality is significantly improved; enhancing the ability to quickly identify and respond to any suspicious activity. Thanks to NVT Phybridge switch innovations, the customer leveraged the existing Coax-based infrastructure to maintain physically separate network pathways for the Axis IP cameras. While the CLEER24 switches ensure the security of the overall business network, the Axis IP cameras provide maximum security to all staff and travelers. Axis cameras are sleek and compact to fit unobtrusively in any setting.

Axis and NVT Phybridge are committed to staying at the forefront of innovation and technology; leveraging Modern LAN Principles to help our customers create a secure and robust network platform as they modernize to IP. Learn more >>

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An International Hotel and Resort Company Creates a Secure and Robust Surveillance Network Using NVT Phybridge FLEX Technology

The International Hotel and Resort Company was the world’s first luxury hotel brand. The organization opened its first hotel in 1949 and has since expanded across the globe to include a rich and varied portfolio. Each hotel has its own distinctive style, from iconic historic elegance to lavish resort destinations.

The organization’s luxurious resort in Cozumel, Mexico sits on a tropical Caribbean island surrounded by one of the world’s largest coral reef systems. Guests can enjoy the elegant beachside infinity pool, relax in the spa, or experience authentic cuisine at one of the many oceanside restaurants. However, the resort still required a robust surveillance system to ensure the safety of staff and guests.

The organization encountered several challenges as they planned the digital transformation. The resort had no existing surveillance system and needed to establish the necessary network infrastructure to support the Axis IP cameras. The organization was hesitant to consolidate the surveillance system and IP cameras onto the core business network, due to cybersecurity and network complexity concerns. There were also questions about how they would support the Axis IP cameras across the entire facility, given the 328ft (100m) reach limitations of standard Ethernet switches. The organization was not willing to disrupt guests with the construction of IDF closets and new cable conduits throughout the facility. Unsatisfied with traditional network design philosophies, the customer looked for an innovative solution.

Modern LAN Design

The Cozumel Resort discovered the NVT Phybridge FLEX24 long reach Power over Ethernet (PoE) switch and engaged with an NVT Phybridge digital transformation specialist to learn more. The customer was introduced to Modern LAN design, which helps simplify and accelerate IP modernization while creating a cyber-secure and robust IP-enabled network. The organization was impressed and decided to test the solution in their environment with a free, no-obligation proof of concept.

After a few simple setup steps, the award-winning FLEX24 switch, with SmartPathPoE™ technology, delivered fast Ethernet and PoE++ using a single category 6 cable to 2,000ft (610m); six times farther than a standard PoE switch. The Cozumel Resort was impressed with the solution and decided to move forward with the Axis IP surveillance deployment, using the FLEX24 switch and Modern LAN Principles to achieve incredible results.

Principle #2: Create a secure and robust local area network

The organization leveraged NVT Phybridge SmartPathPoE™ technology to establish secure, robust and point-to-point connections to each IP camera; significantly reducing the need for IDF closets across the facility.

Principle #3: Use new long-reach PoE innovations to maximize ROI

FLEX24 technology and Modern LAN design helped the customer avoid installing unnecessary IDF closets and cable conduits throughout the resort. The solution saved the organization over $10,000 and reduced the overall deployment time by more than 50%.

Principle #5: Construct physically separate networks for dedicated IP applications

As organizations continue to deploy more and smarter devices, the primary data network has become increasingly complex, difficult to manage and vulnerable to cybersecurity threats. By leveraging NVT Phybridge switch innovations and Modern LAN design, the Cozumel Resort was able to construct a physically separate network for the new IP surveillance system, ensuring a cyber-secure and simple-to-manage LAN solution.

Change the Conversation to Improve the Outcome

The International Hotel and Resort Company took a proactive approach to find new and better ways to support their digital transformation objectives in a financially and socially responsible manner. NVT Phybridge helped the organization change the conversation around traditional LAN design; leveraging Modern LAN Principles and PoE innovations to:

  • Establish a physically separate network for the new Axis IP surveillance system; ensuring the performance, security and reliability of the core data network
  • Construct a simple-to-manage surveillance network with less complexity and day-two support issues
  • Reduce the overall deployment time by 50%
  • Reduce infrastructure costs by more than $10,000
  • Eliminate the need to install expensive cable conduits, while significantly reducing IDF closet requirements

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Sports Center Changes the Conversation; Leverages Existing Infrastructure to Improve Their IP Modernization Outcomes

A Sports and Recreation Center in Mexico was relying on an outdated security system that could no longer provide the required capabilities. The organization decided to deploy a new Axis IP solution to provide the safest facility for healthy recreation. The center is a place where sports and culture come together to contribute to the physical, intellectual and social development of the community. The organization promotes honesty, diversity, and participation; ensuring everyone can contribute to creating a better world.

One of the organization’s core values is to continuously improve service quality and member experience. However, while planning their IP upgrade, the organization became concerned with establishing the necessary infrastructure to effectively and securely support the new Axis IP surveillance system. The large Sports and Recreation Center is comprised of several indoor and outdoor facilities; including soccer fields, tennis courts, swimming pools, basketball courts, gymnasiums, and multi-purpose rooms. The size and diversity of the facility left the organization concerned with:

  • Extremely high costs to establish new infrastructure in each building – and connect the infrastructure in each building with new fiber-optic cabling
  • Long deployment times to establish the necessary infrastructure and implement the new Axis IP solution
  • Disruption to members and network downtime caused by the network overhaul

Change the Conversation; Improve Your Outcome

Given the customer’s needs, reseller partner, Panaseg, was confident in recommending Modern LAN design and introduced the customer to the NVT Phybridge FLEX solution. The customer had used NVT Phybridge products in the past with great success and was confident in the solution. Modern LAN principle #3 suggests leveraging new PoE innovations to simplify the modernization to IP and improve return on investment. The customer was satisfied and excited to use the FLEX switch to leverage their existing infrastructure to simplify the deployment.

After a few simple setup steps, the award-winning FLEX switch, with SmartPathPoE™ technology, transformed the customer’s existing multi-pair infrastructure into a robust and reliable PoE backbone for the new IP communication system. The long-reach capabilities ensured that the organization could support the new Axis IP cameras with up to 2,000ft (610m) reach – 6 times farther than standard PoE switches. By eliminating the rip-and-replace requirement, the Sports Center reduced project costs and disruption while eliminating risk, network complexity, and cybersecurity concerns.

“I highly recommend the FLEX solution from NVT Phybridge”, said Octavio Villa, Sales Director at Panaseg. “NVT Phybridge helps us bring great value to our customers with long reach PoE solutions that can leverage existing infrastructure to support IP. Product quality is great, and the support team is knowledgeable and helpful”.

A Better Return on Investment

The Sports and Recreation Center took a pro-active approach to find new and better ways to support their IP modernization objectives in a financially and socially responsible manner. The customer changed the conversation around LAN design to improve their outcome; leveraging Modern LAN principles and NVT Phybridge PoE innovations to:

  • Deploy 250 new Axis IP cameras across the recreation center
  • Reduce the overall deployment time by more than 3 months
  • Reduce infrastructure costs by 50%
  • Avoid installing 7,500 pounds of cable
  • Eliminate the need to install multiple IDF closets
  • Simplify PoE network requirements

Additionally, Modern LAN principles and NVT Phybridge PoE innovations help our partners:

  • Accelerate and increase revenue recognition
  • Collapse sales and deployment cycles
  • Improve their margin
  • Differentiate their market offering with thought leadership and innovation
  • Deliver a great user experience

Environmental Stewardship

This successful project was recognized by IoTG, an association of businesses that support and recognize responsible digital transformations. Using an innovative analytic tool to measure environmental responsibility, the Sports and Recreation Center received the highest rating, 5 stars, for their exceptional transformation.

Simplify your modernization to Axis IP with NVT Phybridge PoE innovations

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Hayuelos Shopping Center is one of the largest commercial hubs in the Colombian capital, receiving more than one million visitors each month. Today the shopping center is host to a wide variety of shops and spaces throughout its 120,000 square meter facility, including a supermarket, a gym, a movie theatre, and an indoor go-kart track. Due to the expansion of the mall and the surrounding population, the analog surveillance system that was in place could not accommodate the growing demands of the mall, nor could it meet security and control challenges. Hayuelos Shopping Center required a modern IP surveillance system to ensure the safety of all staff and visitors.

Hayuelos Shopping Center is committed to environmental responsibility through their Haystacks program, which includes energy and water saving initiatives, wastewater treatment from food areas, and disposal sites for electronic waste. While planning the modernization of their surveillance system, the mall became very concerned with the project’s potential impact on the environment, especially ripping-and-replacing several tons of wiring throughout the building. Hayuelos required a solution that shared the same commitment they have to the environment.

Environmental Stewardship

With project partners Group 4 Securicor, Milestone Systems, Axis, and NVT Phybridge, Hayuelos Shopping Center created an environmentally responsible plan to modernize the surveillance system. By leveraging Modern LAN design principles and PoLRE® long reach switch innovation, Hayuelos was able to:

  • Reuse 100% of the existing and reliable wiring infrastructure, which prevented 100,000ft of cable from entering a landfill. Eliminating the need to rip-and-replace also significantly reduced the amount of materials consumed and waste generated by the project.
  • Prevent the installation of new intermediate server closets by using innovative long reach PoE technology; reducing material and ongoing energy consumption from power and cooling devices.
  • Reduce the deployment time by 30%; decreasing the amount of travel to and from the mall during the modernization and minimizing the harmful emissions to the environment.
  • Install 166 new Axis IP cameras inside and outside the building; providing complete surveillance coverage and high-resolution footage to ensure the safety of all staff and visitors.

IoTG (Internet of Things to the Power of Green) measures and recognizes organizations that modernize to the Internet of Things with an environmentally responsible process. Hayuelos Shopping Center received a 5-star rating for their digital transformation.

A Better Return on Investment

Hayuelos Shopping Center took a pro-active approach to find new and better ways to support their IP modernization objectives in a financially and socially responsible manner. By applying Modern LAN principles and leveraging innovative switch technology, Hayuelos fast-tracked their IP deployment and saved thousands of dollars on infrastructure that can be reallocated to ROI driving applications.

Read the full Modernization Story

Learn more about what NVT Phybridge is doing for Axis partners and customers.

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