POTS Lines (PSTN) Switch Off – Are You Ready?

In today’s rapidly evolving technological landscape, businesses face significant shifts in communication infrastructure. Two major events are shaking up the market: the end-of-support for Nortel/Avaya CS1000 systems and NEC’s exit from the telephony space. As a result, the transition from analog to IP-based systems is no longer a luxury – but a necessity.

History

POTS (Plain Old Telephone Service), formally known as PSTN (Publicly Switched Telephone Network), is an analog communications method that originates outside of an organization. The PSTN is made up of millions of phones and phone systems interconnected by telephony service providers.

POTS Lines Diagram

  1. The phone converts the caller’s sound waves into electrical signals, which then travel through a drop cable from the business to an outside terminal.
  2. The terminal consolidates signals from the surrounding neighborhood and transmits them to a central office.
  3. Switches inside the central office analyze the signal to determine the routing destination.
  4. Depending on the call’s destination, the signal may be routed to a regional hub (tandem office) or a central office near the call’s destination.
  5. Switches in the central office analyze the incoming signal and route the call to the appropriate terminal. From the terminal, the call is transmitted to the local lines that connect the network to a home or business.
  6. The receiving telephone handset then converts the electrical signal back into sound waves to complete the call.

 

Costs of Maintaining POTS Lines

The rising costs of Plain Old Telephone Service (POTS) lines for businesses are a significant concern, driven by several factors:

  1. Infrastructure Maintenance and Declining Usage: The aging analog hardware used to support POTS lines, including PBXs and their line cards, is increasingly more costly to maintain. With fewer customers using POTS, the cost burden on remaining users has increased. Many telecom providers are passing these maintenance costs onto customers, leading to substantial price hikes​​.
  2. Regulatory Changes and Deregulation: The deregulation of POTS line pricing by the Federal Communications Commission (FCC) in 2019 removed price controls, allowing providers to increase rates significantly. This has led to situations where businesses have seen their monthly costs per line​​ skyrocket.
  3. Encouragement to Transition: Providers are also using higher prices to encourage customers to transition to more modern, digital alternatives like VoIP, cloud-based communication systems, or mobile solutions. These alternatives offer more features and are often more cost-effective in the long run​​.

For businesses, the cost of maintaining POTS lines can be prohibitively expensive, sometimes exceeding $1,500 per month per line, especially for specialized uses like alarm systems or elevator phones​. As a result, companies are increasingly looking to migrate away from POTS to avoid these rising costs and benefit from modern communication technologies. These insights and the End-of-Life notices highlight the need for businesses to proactively plan their transition away from POTS lines to mitigate costs and improve communication infrastructure.

POTS Lines End of Life

POTS lines have been going away. Vendors of the technology are exiting the market and issuing end-of-life and end-of-support notices, leaving organizations to upgrade their equipment. As a further incentive, lower maintenance and connection costs, along with better performance characteristics, are being achieved by upgrading to an IP telephony model and moving away from an analog communications model.

Challenges in Upgrading

For the most part, the IP connectivity to support calling is widely adopted and available. The biggest factor for organizations that continue to maintain POTS lines is the high costs, risks, security concerns, and network complexity associated with connecting the new IP endpoints back to the application. Some direct technical challenges include cable distance, wire pairs, cable twisting, and cable terminations/connectors may not match the requirements for an IP upgrade. Re-cabling and network complexity associated with having to connect a new IP endpoint back to the application causes organizations to accept compromising strategies while seeking different technologies to facilitate their upgrades.

POTS Lines Diagram with Challenges

Gateways

Voice gateways have been introduced to the market, which allow for a partial transition towards an IP-based SIP trunks, where instead of connecting to the PSTN, phones can connect to an IP service. However, instead of doing a complete migration where the phones, the network, and the service is upgraded to IP, gateways allow for existing analog phones to be encoded onto IP network traffic to be sent through the SIP trunk.

Gateway Limitations

Gateways are an easy method of achieving a partial upgrade to IP; however, they do limit the performance and feature set that a full IP migration can achieve. By keeping the endpoint as the original analog device, rich features like presence management, integration with other network monitoring and control, and collaboration tools will not be present compared to a full IP upgrade. This limited upgrade path reduces overall system performance and digital transformation return on the investment, as gateways are used as a temporary stopgap solution before a full end-to-end IP migration is completed.

Analog to IP Done Right

While gateways have been a popular temporary solution to the challenges and costs of migrating to IP telephony, other technology innovations exist that allow for a full migration without the cost and logistical challenges of new cabling installations. For example, NVT Phybridge PoE switches and extenders allow existing cables to be used for IP transmission, even when the cables themselves do not meet Ethernet specification requirements. Organizations with CAT3 telephony cabling have used the NVT Phybridge PoLRE switch to enable a full IP migration leveraging the existing cabling; which provides up to 1200 feet (365m) reach (over four times the reach of traditional Ethernet switches). Using the existing and proven point-to-point cabling connections provides minimal business disruption and exceptional reliability of analog while benefiting from the full feature set of a complete IP solution. The diagram below illustrates the process to complete a full IP migration without compromise. Thousands of organizations and government agencies have used this strategy to achieve incredible digital transformation outcomes.

IP Phones Deployed in Three Simple Steps

Leverage NVT Phybridge switch innovations to simplify and accelerate your upgrade to full IP using existing telephony cabling. Allocate cost savings to devices and applications to improve return on investment, eliminate business disruption during implementation, and align with environmental sustainability initiatives.

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Nicolas Puello

Author – Nicolas Puello

Team Lead – Sales Engineering, NVT Phybridge

joshua dugan

Joshua Dugan Wins NVT Phybridge Network Innovator Award

We are thrilled to announce that Joshua Dugan, Regional Manager at Cornerstone Detention Products, has won an NVT Phybridge Network Innovator Award! This accolade is a testament to Josh’s unwavering commitment to digital transformation innovation and excellence.

Commitment to Excellence

At the heart of Joshua’s success is a profound dedication to improving digital transformation outcomes for customers by leveraging innovations in network design and Power over Ethernet (PoE) solutions. Together, we celebrate significant infrastructure cost savings achieved for clients that enhance return on investment with more of the customer’s budget allocated to IP endpoints and applications. In addition to a better ROI, the digital transformation aligns with environmental sustainability initiatives by reducing/eliminating cabling and electronic e-waste. Joshua Dugan helped the customer – Kitsap County Jail, overcome the reach and cable type limitations of standard switches by introducing NVT Phybridge CLEER EoC innovations and a modern network design approach. Joshua helped the customer establish a secure, robust, and high-performance network consistent with Frost & Sullivan’s Modern LAN principles.

Transformative Impact

The success of this project underscores the importance of modern network design principles and PoE innovations to facilitate smoother, more secure, and less disruptive digital transformation pathways for customers. At NVT Phybridge, we believe it’s crucial to highlight and celebrate our partners’ remarkable achievements and success. The Network Innovator Award serves as a beacon of their outstanding achievements and the incredible value they bring to customers. We encourage others in the industry to follow in their footsteps, embracing innovation and environmental responsibility equally.

Congratulations

We extend our heartfelt congratulations to Joshua and everyone at Cornerstone Detention Products for this well-deserved recognition. Your dedication to innovation and digital transformation is truly inspiring. We look forward to witnessing your continued success. Thank you for being an exemplary member of our partner community and for your significant contributions to the world of digital transformation.

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dennis tyler

Dennis Tyler Wins NVT Phybridge Network Innovator Award

We are thrilled to announce that Dennis Tyler, Senior Technology Specialist at Continuant, has won an NVT Phybridge Network Innovator Award! This accolade is a testament to Dennis’s unwavering commitment to digital transformation innovation and excellence.

Commitment to Excellence

At the heart of Dennis’s success is a profound dedication to improving digital transformation outcomes for customers by leveraging innovations in network design and Power over Ethernet (PoE) solutions. Together, we celebrate significant infrastructure cost savings achieved for clients that enhance return on investment with more of the customer’s budget allocated to IP endpoints and applications. In addition to a better ROI, the digital transformation aligns with environmental sustainability initiatives by reducing/eliminating cabling and electronic e-waste. Dennis Tyler helped the customer – a popular outdoor goods retail chain, overcome the reach and cable type limitations of standard switches by introducing NVT Phybridge PoLRE PoE innovations and a modern network design approach. Dennis helped the customer establish a secure, robust, and high-performance network consistent with Frost & Sullivan’s Modern LAN principles.

Transformative Impact

The success of this project underscores the importance of modern network design principles and PoE innovations to facilitate smoother, more secure, and less disruptive digital transformation pathways for customers. At NVT Phybridge, we believe it’s crucial to highlight and celebrate our partners’ remarkable achievements and success. The Network Innovator Award serves as a beacon of their outstanding achievements and the incredible value they bring to customers. We encourage others in the industry to follow in their footsteps, embracing innovation and environmental responsibility equally.

Congratulations

We extend our heartfelt congratulations to Dennis and everyone at Continuant for this well-deserved recognition. Your dedication to innovation and digital transformation is truly inspiring. We look forward to witnessing your continued success. Thank you for being an exemplary member of our partner community and for your significant contributions to the world of digital transformation.

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nick kygar

Nick Kygar Wins NVT Phybridge Network Innovator Award

We are thrilled to announce that Nick Kygar, Director of Sales at Qovo Solutions Inc., has won an NVT Phybridge Network Innovator Award! This accolade is a testament to Nick’s unwavering commitment to digital transformation innovation and excellence.

Commitment to Excellence

At the heart of Nick’s success is a profound dedication to improving digital transformation outcomes for customers by leveraging innovations in network design and Power over Ethernet (PoE) solutions. Together, we celebrate significant infrastructure cost savings achieved for clients that enhance return on investment with more of the customer’s budget allocated to IP endpoints and applications. In addition to a better ROI, the digital transformation aligns with environmental sustainability initiatives by reducing/eliminating cabling and electronic e-waste. Nick Kygar helped the customer – a hospital in California, overcome the reach and cable type limitations of standard switches by introducing NVT Phybridge CLEER EoC innovations and a modern network design approach. Nick helped the customer establish a secure, robust, and high-performance network consistent with Frost & Sullivan’s Modern LAN principles.

Transformative Impact

The success of this project underscores the importance of modern network design principles and PoE innovations to facilitate smoother, more secure, and less disruptive digital transformation pathways for customers. At NVT Phybridge, we believe it’s crucial to highlight and celebrate our partners’ remarkable achievements and success. The Network Innovator Award serves as a beacon of their outstanding achievements and the incredible value they bring to customers. We encourage others in the industry to follow in their footsteps, embracing innovation and environmental responsibility equally.

Congratulations

We extend our heartfelt congratulations to Nick and everyone at Qovo Solutions Inc. for this well-deserved recognition. Your dedication to innovation and digital transformation is truly inspiring. We look forward to witnessing your continued success. Thank you for being an exemplary member of our partner community and for your significant contributions to the world of digital transformation.

Book a Meeting

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matt fiala

Matt Fiala Wins NVT Phybridge Network Innovator Award

We are thrilled to announce that Matt Fiala, Account Executive at Qovo Solutions Inc., has won an NVT Phybridge Network Innovator Award! This accolade is a testament to Matt’s unwavering commitment to digital transformation innovation and excellence.

Commitment to Excellence

At the heart of Matt’s success is a profound dedication to improving digital transformation outcomes for customers by leveraging innovations in network design and Power over Ethernet (PoE) solutions. Together, we celebrate significant infrastructure cost savings achieved for clients that enhance return on investment with more of the customer’s budget allocated to IP endpoints and applications. In addition to a better ROI, the digital transformation aligns with environmental sustainability initiatives by reducing/eliminating cabling and electronic e-waste. Matt Fiala helped the customer – a Children’s Hospital in Hawaii, overcome the reach and cable type limitations of standard switches by introducing NVT Phybridge CLEER EoC innovations and a modern network design approach. Matt helped the customer establish a secure, robust, and high-performance network consistent with Frost & Sullivan’s Modern LAN principles.

Transformative Impact

The success of this project underscores the importance of modern network design principles and PoE innovations to facilitate smoother, more secure, and less disruptive digital transformation pathways for customers. At NVT Phybridge, we believe it’s crucial to highlight and celebrate our partners’ remarkable achievements and success. The Network Innovator Award serves as a beacon of their outstanding achievements and the incredible value they bring to customers. We encourage others in the industry to follow in their footsteps, embracing innovation and environmental responsibility equally.

Congratulations

We extend our heartfelt congratulations to Matt and everyone at Qovo Solutions Inc. for this well-deserved recognition. Your dedication to innovation and digital transformation is truly inspiring. We look forward to witnessing your continued success. Thank you for being an exemplary member of our partner community and for your significant contributions to the world of digital transformation.

Book a Meeting

If you have an upcoming IP or IoT modernization project, we would love to help. Book a one-on-one meeting with one of our Digital Transformation Consultants to review your environment and discuss the best options for your organization.

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kitsap corrections

Kitsap County Jail Achieves Better Digital Transformation Outcomes While Improving Security for Staff and the Community

3-minute read time

Summary

    • Kitsap County Jail needed to upgrade from its outdated analog camera system to a new IP surveillance solution to improve the institution’s video resolution and security coverage.
    • The jail needed an innovative network solution to enable the new IP cameras while minimizing cost and operational disruption to the 24/7 operations.
    • CLEER24-10G switches were implemented to solve the correctional facility’s IP migration barriers, providing long-reach connectivity to enable IP cameras in previously inaccessible locations.
    • The new IP surveillance solution provides the jail with enhanced video quality, additional coverage, and seamless integration with the existing infrastructure.
    • Kitsap County Jail deployed over 250 Bosch IP cameras, saved over $1,000,000 in costs, reduced the total deployment time, and improved overall security and operational efficiency.

Challenge

Kitsap County Jail in Washington, a regional correctional facility housing both males and females, faced significant challenges with its existing analog camera system. The facility’s aging, analog surveillance solution was causing the county jail to struggle with poor resolution and video quality, compromising security. Given that Kitsap County Jail operates 24 hours a day and 7 days a week, any downtime or disruption in surveillance could pose serious security risks. The continuous nature of the facility’s operations meant that a reliable, high-quality surveillance system was crucial for ensuring the safety of inmates and staff. Additionally, the outdated system lacked the flexibility to add cameras in previously unmonitored areas, further hampering the ability to maintain comprehensive surveillance coverage. Upgrading to an IP-based system was critical to ensure high-quality surveillance, extended reach, and the flexibility to add cameras in previously unmonitored areas.

Solution

The reseller partner, Cornerstone Detention Products, recommended the NVT Phybridge CLEER24-10G switch innovation to address the facility’s IP migration challenges. Having successfully used NVT Phybridge products in prior IP deployments, Cornerstone Detention Products was confident in the solution’s ability to help the jail complete the IP surveillance deployment quickly, securely, and with minimal disruption to operations. The implementation included rack-mounting CLEER switches and connecting them to the existing network infrastructure. The transition from analog to IP cameras was seamless, with no significant disruptions reported. The solution provided a managed network with port trunking capabilities and robust security management. Additionally, the CLEER switches allowed for extended long-reach connectivity, enabling the placement of cameras in previously inaccessible locations.

“The deployment at Kitsap Corrections was a testament to the efficiency and reliability of NVT Phybridge solutions,” said Joshua Dugan, Cornerstone Detention Products. “The CLEER switches performed exceptionally well, and the facility has seen remarkable improvements in its surveillance capabilities. This project has solidified our trust in NVT Phybridge for future deployments.” The CLEER24-10G switch delivers up to 50 Watts of power (PoE++) and 10/100 Mbps symmetrical, full-duplex, over coax cabling with up to 6,000ft (1,830m) reach – 18 times the reach of standard switches.

Result

Cornerstone Detention Products leveraged NVT Phybridge Ethernet over Coax solutions to deploy over 250 new Bosch IP cameras, resulted in significant improvements and benefits for Kitsap County Jail. The CLEER24-10G switch innovation saved the facility over $1,000,000 by utilizing existing coaxial infrastructure and avoiding the costs of a complete overhaul, optimizing taxpayer funds and improving the project’s return on investment. Project timelines were also significantly reduced, allowing the jail to realize the benefits of the new IP cameras sooner than expected. The new IP cameras provided higher resolution images and feeds, improving overall security. Connecting multiple cameras to a single EC-04 adapter allowed for additional surveillance coverage, further enhancing security throughout the facility. Kitsap County Jail expressed high satisfaction with the solution, noting the significant improvements in security and the seamless digital transformation experience. The success of this deployment has set a precedent for future projects, with NVT Phybridge solutions being considered for other facilities.

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children's hospital

Children’s Hospital Modernizes Its Security System to Better Protect Staff and Patients While Aligning with Sustainability Objectives

3-minute read time

Summary

  • A children’s hospital in Hawaii wanted to modernize its security system with IP cameras to enhance security and operational efficiency.
  • Replacing the existing network infrastructure would be costly and highly disruptive, so the hospital sought an alternative solution.
  • The project reseller, Qovo Solutions Inc., recommended the NVT Phybridge CLEER24-10G switch innovation to remove risk, high costs, and the complexities of replacing the existing network infrastructure.
  • The CLEER24-10G ethernet over coax innovation saved the hospital over $20,000 in unnecessary network readiness costs while reducing the project timeline from 8-12 weeks to 4 weeks.
  • The seamless deployment minimized business disruption, allowing the hospital to maintain high-quality patient care while enhancing its security capabilities while aligning with sustainability objectives.

Challenge

The customer, a children’s hospital in Honolulu, is a modern, state-of-the-art facility that opened its current building in 2010.  The facility spans four floors and features comprehensive pediatric specialty care services, including orthopedics, orthotics, prosthetics, and rehabilitation. The hospital includes specialized treatment areas and family-centric amenities designed to support both patients and their families throughout their healthcare journey. The hospital needed to modernize its surveillance system to enhance security and operational efficiency.  decided to replace its outdated analog cameras with modern IP cameras, which offer superior image quality, advanced features, and better integration capabilities. However, the hospital faced significant barriers due to traditional network design thinking and network switch limitations. The conduits running throughout the facility were only 1/4″ in size, making it virtually impossible to install new cabling without substantial disruption and expense. Given the critical nature of the hospital’s services and the need to maintain uninterrupted operations, an innovative solution was essential to overcome these barriers. The hospital required a network solution to support an efficient IP camera upgrade without the logistical and financial burden of extensive new cabling and addressing IDF closet requirements.

Solution

Qovo Solutions Inc., a leading provider of security solutions and a Verkada Gold Partner, recommended modern network design thinking supported by the NVT Phybridge CLEER24-10G switch as the ideal fit for the customer’s challenge. Having used NVT Phybridge innovations in other deployments, the reseller partner was confident in the solution’s ability. The CLEER24-10G switch innovation helped the customer take a modern approach to its network strategy, leveraging its existing point-to-point topology to connect the new IP cameras without high costs, complexity, or disruption. NVT Phybridge Ethernet over Coax innovations enabled the deployment of Verkada cameras, including quad, bullet, and multi-sensor models, across multiple locations within the hospital. The CLEER24-10G switches were seamlessly integrated into the existing MDF and IDF closets, preventing the need for additional network equipment.

The NVT Phybridge CLEER24-10G switch delivers up to 50 Watts of power (PoE++) and 10/100 Mbps symmetrical, full-duplex, over coax cabling with up to 6,000ft (1,830m) reach – 18 times the reach of standard switches.

Result

The NVT Phybridge CLEER24-10G switch innovation delivered significant financial and time savings. By utilizing the existing coax, rack space, cooling, and other supporting infrastructure, the children’s hospital saved over $20,000 in labor and material costs while creating a secure and robust network platform for the new IP camera system. The total deployment time was also drastically reduced from an estimated 8-12 weeks to 4 weeks. The CLEER24-10G switch also prevented over 1,500 pounds of e-waste, aligned with the hospital’s sustainability objectives. The NVT Phybridge CCMT switch configuration tool also supports efficient deployments by automating switch configuration and enabling mass firmware updates.

Modern network design principles and NVT Phybridge technology helped the reseller partner, Qovo Solutions, bring an innovative solution to the customer’s digital transformation to improve its outcomes. Quovo Solutions accelerated the customer’s surveillance system upgrade without the high cost, disruption, and risk associated with having to rip-and-replace network infrastructure due to traditional network switch reach and cable type limitations. The customer optimized their network upgrade by applying Modern LAN principles and the award-winning NVT Phybridge CLEER innovations to build a robust and secure network for their new IP-based surveillance system. The hospital plans to expand the use of NVT Phybridge solutions to other sites, demonstrating the success and reliability of the implemented solution.

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educational provider

Major Educational Provider Uses NVT Phybridge Technology to Improve its Digital Transformation Outcomes, Saving Over $1 Million and Meeting Sustainability Goals

3-minute read time

Summary

  • A major education provider in the United States wanted to deploy over 4,000 IP phones across 400 locations.
  • The education provider used NVT Phybridge PoE innovations to repurpose its existing infrastructure to avoid costly and disruptive infrastructure changes, saving over $1 Million.
  • The simplified deployment reduced the implementation time from 2-3 days per location to just a few hours, enabling a quick and non-disruptive migration across 400 locations.
  • The organization successfully modernized from aging analog systems to a centralized IP-based communications solution, reducing operational costs and enabling improved efficiency, aligning with its sustainability goals.

Challenge

A leading childcare and early education provider wanted to deploy over 4,000 IP phones across 400 locations. The customer faced escalating costs of maintaining analog lines, with new fiber line charges of up to $2,000 per line. Upgrading to IP-based systems using traditional network thinking typically requires extensive new IDF closet requirements and cabling, which is time-consuming, complex, and expensive. The organization also needed a solution that would ensure minimal disruption across its widespread locations, particularly those with children. Additionally, aligning with its sustainability goals was a crucial factor, aiming to reduce waste and enhance energy efficiency.

Solution

The reseller partner, VLCM, recommended the NVT Phybridge PoLRE switch as the ideal solution. The PoLRE innovation allowed the customer to leverage its existing network infrastructure and CAT3 cabling with a point-to-point topology, eliminating the need for new infrastructure and significantly reducing time requirements, complexity, disruption, and costs. The plug-and-play nature of the PoLRE switch and the ability to leverage a point-to-point topology that is standard across all 400 locations allowed for a repeatable, predictable, and scalable deployment experience. NVT Phybridge enabled seamless and quick installations across all 400 locations with minimal technical complexity or operational disruption. Furthermore, by reusing existing cabling, the solution supported the customer’s sustainability objectives by significantly reducing electronic waste and material consumption.

The PoLRE switch innovation delivers Ethernet and PoE over Single-Pair UTP cabling with up to 1,200ft (365m) reach – four times the reach of standard Ethernet switches. VLCM used the NVT Phybridge PoLRE switch innovation to help the customer avoid costly network infrastructure updates, reducing project risk, complexity, and disruption.

Results

Deployment time was drastically reduced from 2-3 days per location to just a few hours, facilitating quick and efficient rollouts across numerous sites. The transition saved the education provider over $1 million in new cabling, equipment, and dial-tone costs. The centralized IP phone system reduced the telecom team’s support load from hundreds of tickets per month to just 10-12, greatly enhancing operational efficiency. Using the existing point-to-point topology improved the efficiency of the rollout to bring further cost savings to the customer. Additionally, using existing cabling and reducing the number of visits to each site minimized the project’s carbon footprint and contributed to the customer’s environmental goals by minimizing waste and improving energy efficiency.

When asked about the experience using NVT Phybridge innovations, Gene Godfrey, VLCM Technical Director of Communication Technologies, said, “It was a significant factor in our success in winning the project. While all other bidders suggested adding new cable, we avoided the need to survey each location for infrastructure and cabling requirements. Instead, we seamlessly integrated the NVT Phybridge product. In an environment with children, it was also very important to make sure we handled the installation with minimal disruption. With PoLRE, we were able to eliminate a possible multi-day re-cabling effort. The PoLRE solution can be installed in just a matter of hours and has worked flawlessly.”

The collaboration between VLCM and NVT Phybridge provided the customer with a robust, cost-effective, and sustainable IP migration solution. By leveraging NVT Phybridge PoLRE technology, the organization not only met its immediate communication needs, but also advanced its sustainability objectives.

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outdoor retailer

A Major Outdoor Goods Retailer Demonstrates Its Commitment to Sustainability by Reducing E-Waste During Upgrade to Cisco IP Voice Solution

3-minute read time

Summary

  • A major outdoor goods retailer wanted to modernize its communication capabilities by deploying 3,300 IP phones across more than 100 locations.
  • The popular retailer faced high network readiness costs, potential business disruption, and extensive labor and time requirements to implement the new IP phone system due to traditional network thinking.
  • The reseller partner, Continuant, Inc., recommended Modern LAN Principles and the NVT Phybridge PoLRE PoE innovation to leverage the existing single-pair UTP, rack space, cooling, and other supporting infrastructure to minimize downtime and ensure a seamless installation across all locations.
  • The project was executed in 13 phases over three years, resulting in over $900,000 in infrastructure cost savings and project efficiencies, which was reallocated to devices and applications to improve the project’s return on investment.
  • The outdoor goods retailer leveraged NVT Phybridge network innovations to modernize its communication system, providing enhanced communication quality, improved operational efficiency, and significant cost savings with minimal disruption to daily operations.

Challenge

A leading outdoor retailer in the US wanted to upgrade its digital communications systems across 100+ locations to deploy over 3,300 Cisco IP phones. Completing the project with minimal operational disruption was imperative to the customer, who faced several significant challenges with its existing end-of-life Toshiba phone system. The primary concern was the high cost of re-cabling 100+ locations, which would have required a substantial financial investment. The potential disruption to business operations during the transition posed a serious risk. The project also demanded considerable resources and time, making the logistics of implementing a new system across multiple locations daunting. These challenges necessitated a solution that could overcome the financial constraints and business disruption concerns.

Solution

To tackle these challenges, the customer partnered with Continuant, who recommended Modern LAN Principles by Frost & Sullivan and the NVT Phybridge PoLRE switch innovation. The PoLRE switch allowed the large retailer to leverage its existing voice infrastructure, eliminating the need for time-intensive and costly re-cabling and other IDF closet requirements such as rack space, cooling and backup power. The PoLRE switches facilitated a seamless installation process, minimizing network downtime and ensuring business continuity at each retail location. “The Phybridge PoLRE family of switches has been a fantastic solution for our customers.  For our Retail customer, this solution greatly reduces cost by avoiding running new cabling, which causes delay and disruption in the store. Because of the store’s ultra-high ceilings, all work requires a Man Lift which means moving store displays and product to maneuver throughout the store.  With the NVT Phybridge Chariot Configuration & Management Tool (CCMT), the configuration and ongoing management is simple and effective through a single administrative interface, saving the customer time performing updates and evaluating current system status,” said Dennis Tyler, Senior Technology Specialist at Continuant. The project was strategically executed in 13 phases over three years, providing an organized and smooth transition to the new IP system. This phased deployment approach, along with PoLRE’s repeatable, predictable, and scalable deployment methodology, ensured a minimal impact on daily operations.

The PoLRE switch innovation delivers Ethernet and PoE over Single-Pair UTP cabling with up to 1,200ft (365m) reach – four times the reach of standard Ethernet switches. Continuant used the NVT Phybridge PoLRE switch innovation to help the retailer avoid costly network infrastructure updates and reduce project risk, complexity, and disruption – creating better digital transformation outcomes for all stakeholders.

Result

The implementation of the NVT Phybridge PoLRE innovations yielded remarkable results for the major outdoor goods retailer. Financially, the company reduced network readiness costs by over $900,000, which helped improve the project’s ROI by reallocating more budget towards devices and applications. Operationally, leveraging the existing voice network infrastructure significantly reduced network downtime and business disruption, ensuring continuous store operations. Additionally, the NVT Phybridge CCMT switch configuration tool supports efficient deployments by automating switch configuration and enabling mass firmware updates. When asked about his experience in leveraging NVT Phybridge PoLRE innovations, Chris Decandia, Field Technical Manager at Continuant, remarked, “My team has installed over 100 of the PoLRE Phybridge switches and have found the configuration and installation process simple enough that anyone with a basic telephony understanding can install them. Using a single pair of wires to provide power and data to the endpoint makes the installer’s job easy. Having an option such as Phybridge to be able to install new technology using old infrastructure has been a game changer!”

The new Cisco IP phone system enhanced communication quality and reliability, benefiting the customer’s overall business operations. Additionally, the smooth deployment process, facilitated by the PoLRE switches, resulted in efficient project execution across all locations. The PoLRE PoE switch innovation enabled the major outdoor goods retailer to achieve its digital transformation goals efficiently and cost-effectively. By taking a modern approach to network design and avoiding the traditionally costly and disruptive rip-and-replace process, the customer avoided unnecessary expenses and operational disruptions, resulting in a better deployment experience across every location and improved customer satisfaction.

Sustainability

NVT Phybridge PoE innovations helped the large retailer align the digital transformation project with its overall sustainability goals. Using the existing network infrastructure, the customer avoided the negative environmental impact of installing new cabling and network equipment – avoiding 19,200 pounds of e-waste. This approach also significantly reduced resource consumption and e-waste as renovation work was minimal, supporting the customer’s commitment to sustainability and responsible business practices. The PoLRE solution provided financial and operational benefits and contributed to the customer’s ongoing efforts to minimize its environmental footprint and promote sustainability across its operations.

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medical center

Medical Center Uses NVT Phybridge PoE Innovations to Modernize Security; Reallocating $21,000 in Infrastructure Cost Savings to Improve Project ROI

3-minute read time

Summary

  • A Medical Center in California needed to upgrade its security system by replacing outdated analog cameras and adding new IP cameras without disrupting medical center operations.
  • The medical center faced significant infrastructure challenges as it needed to avoid installing new IDF closets, ensure a swift deployment, and reduce operational disruption as much as possible.
  • Qovo Solutions Inc., a trusted partner, recommended NVT Phybridge CLEER24-10G and EC-10 innovations, which eliminated the digital transformation barriers and allowed for efficient use of the existing infrastructure.
  • The Medical Center deployed 75 Verkada IP cameras, saving $21,000 in costs and completing the project within weeks instead of months, significantly enhancing security with minimal disruption.

Challenge

A California Medical Center needed to replace its outdated analog camera system and expand its security capabilities with additional IP cameras. However, the medical center faced several significant challenges, including cost and disruption to patient care resulting from the ripping and replacing of the existing network infrastructure. Secondly, the time required for implementation was a crucial factor. The medical center needed a swift deployment to avoid prolonged downtime and to ensure continuous security. Physical limitations and barriers presented another challenge, as installing additional IDF closets was not feasible due to the cost and space required. With several planned camera locations beyond the reach of traditional switches, the medical center needed an innovative solution to overcome its digital transformation barriers.

Solution

Qovo Solutions Inc., a trusted partner of the Medical Center, recommended the NVT Phybridge CLEER24-10G and EC-10 PoE innovations to address the project’s key challenges. Having standardized on NVT Phybridge products, Qovo was confident in their reliability and performance. After a few simple setup steps, the CLEER24-10G switch transformed the medical center’s coax-based infrastructure into a power-packed and robust PoE backbone with more than enough bandwidth to support the new IP cameras. The CLEER24-10G switch delivers up to 50 Watts of power (PoE++) and 10/100 Mbps symmetrical, full-duplex, over coax cabling with up to 6,000ft (1,830m) reach – 18 times the reach of standard switches.

Qovo used modern network design principles and NVT Phybridge PoE innovations to overcome the customer’s digital transformation barriers and improve the project’s outcomes. Qovo leveraged the existing point-to-point coax infrastructure to enable the new IP cameras beyond the reach limitations of traditional switches, eliminating the need for costly and time-consuming infrastructure modifications and additional IDF closets.

Result

By leveraging the NVT Phybridge Ethernet over Coax (EoC) innovations, Qovo completed the deployment in just a few weeks instead of the initial months-long deployment estimates. Financially, the solution resulted in significant savings, as eliminating seven proposed IDF closets resulted in a total savings of $21,000. The Medical Center reallocated these cost savings towards additional IP cameras, enhancing the medical center’s security coverage and improving the project’s return on investment. The new IP camera system, featuring Verkada cameras with license plate recognition and facial detection software, significantly enhanced security for patients and visitors, particularly at night.

The Medical Center successfully transitioned to a modern IP security system with minimal disruption to its operations. Using NVT Phybridge PoE innovations, the project was completed efficiently and under budget with a better overall ROI for the medical center.

Environmental Sustainability

NVT Phybridge CLEER24-10G and EC-10 innovations supported the Medical Center’s environmental sustainability goals. The medical center leveraged its coax infrastructure to avoid the traditional rip-and-replace approach, reducing material consumption, e-waste production, and ongoing energy usage by avoiding new IDF closets. The long-reach capabilities of the CLEER24-10G and EC-10 solutions minimized the need for extensive cabling and additional hardware, further reducing the environmental impact. This approach aligns with the medical center’s commitment to sustainability by promoting efficient resource use and reducing its carbon footprint.

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