Reduce, Reuse, Refocus Applies to the Network Too

GUEST BLOG: Michael Brandenburg, Frost & Sullivan Industry Analyst, Connected Work

We have entered the era of corporate responsibility and sustainability: Organizations of all sizes are being asked to think much harder about the environmental impact of the products they produce, from manufacturing to disposal. Environmental responsibility also extends to the corporate office, moving well beyond “don’t print this email,” signatures to sustainable construction, smart buildings, and the deployment of IT.

Indeed, thanks to scheduled rollouts, standard “rip and replace” practices, and the planned obsolescence of computer and network infrastructure, corporate IT departments are a significant contributor to electronic waste. As part of our in-depth research into local network design, it became clear to us here at Frost & Sullivan that environmental sustainability simply must be an important consideration when deploying today’s business networks, what we call the Modern LAN. The Modern LAN principles, developed by Frost & Sullivan, seek to develop a new set of best practices around local network design—and in the process, focus on sustainability.

In our research, we have discovered that the local network, with all the cabling and infrastructure to support it, is an excellent place to start. The traditional way of building networks applied a “one size fits all” approach to network architecture, and whenever the network is upgraded to the latest speeds and feeds, a lot of older switchgear gets turned into e-waste, even more, new cabling gets shoved into the walls and some devices, like IP phones and IoT sensors, receive more bandwidth than they really need.

In contrast, our Modern LAN includes sustainability as a best practice, rather than a vague goal to strive for: “Develop an environmentally responsible framework around LAN design and deployment. Re-use and repurpose existing endpoint cabling infrastructure, reduce IDF closet requirements and adopt energy-efficient PoE switches and endpoints wherever possible.”

What this really means

  • Reduce e-waste by replacing only the network and infrastructure that is absolutely necessary. PCs and servers may need the latest gigabit and above speeds, but those phones, security cameras, and smart building sensors do not. Break the rip and replace cycle on network endpoints that won’t take advantage of the upgrades.
  • Reuse and repurpose network and cabling infrastructure, because not every network device requires brand new CAT6 cabling to operate. Many robust and reliable Long Reach Power over Ethernet (LRPoE) solutions on the market today let IT reclaim that long-lost twisted-pair and coax cabling to support any number of IoT endpoints.

Achieving sustainability in IT may seem like a daunting task, but it really just takes some out-of-the-box thinking and a willingness to take advantage of what it is already in place. Environmental sustainability is just one of several design best practices incorporated in the Modern LAN. To learn more, read the whitepaper at www.themodernlan.org.

Thank you, Michael, for your expert insight into Modern LAN design. Keep it locked on the NVT Phybridge news page for more industry analysis into the Modern LAN principles.

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Congratulations to Cisco‘s Tony Jones for using the PoLRE PoE switch to help an American Midwestern University overcome critical infrastructure barriers to become 100% IP. Thanks to Tony’s leadership and commitment to innovation, the University was able to deploy over 4,000 new Cisco IP phones throughout the campus while eliminating disruption during the digital transformation, establishing a cyber-secure network, and reducing infrastructure costs by over $8 million.

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NVT Phybridge Case Study: American University

A large university in the United States Midwest has modernized its communication capabilities; building upon its mission of providing excellence in education. The project will improve collaboration and overall operational efficiencies to provide a better student experience.

Environmental Stewardship

Sustainability and environmental science are major research initiatives of the university through their affiliated research partner. Students, faculty, and graduates collaborate on research initiatives aimed at solving the world’s most important energy and environmental challenges. Together with its research partners, the University is helping to solve challenges around climate change, renewable energy, land preservation, pollution, and waste management.

The university understands the vital importance of preserving Earth’s limited resources, as well as reducing pollution and waste. After planning the communication upgrade, the customer became concerned with the environmental impact. The customer discovered the PoLRE® switch capable of transmitting data and power over new or existing voice infrastructure four times farther than standard Ethernet switches. By leveraging Modern LAN principles and the NVT Phybridge PoLRE switch, the customer was able to:

  • Deploy over 4,000 IP phones across campus.
  • Accelerate the deployment by 90%.
  • Reuse its existing infrastructure investments; preventing 12 tons of cable from ending up in a landfill.
  • Reduce ongoing energy consumption by eliminating the need to install over 100 new IDF closets which would have required power, cooling, space, and backup power.
  • Reduce overall infrastructure costs by approximately $2.8 million, which can be reallocated to further fund the customer’s sustainability research initiatives.
  • Eliminate the need to rip-and-replace the existing wiring infrastructure; reducing the project’s material consumption as no renovations were required.

A Better Return on Investment

The university took a proactive approach to find new and better ways to support its IP modernization objectives in a financially and socially responsible manner. By applying Modern LAN principles and leveraging innovative technology, the customer reduced infrastructure costs, eliminated risk, and disruption, reduced the negative impact on the environment, fast-tracked their IP modernization, and has built a secure and robust platform for their enhanced IP communications solution.

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NVT Phybridge Case Study: Energy Corporation

An Energy Corporation wanted to modernize its communication platform at one of its U.S. manufacturing plants. The customer wanted to become 100% IP by upgrading to the latest IP telephony solution.

After an assessment of the customer’s environment, it was determined that many phones were connected using cables that ran through “hot zones”. Hot zones indicated areas of the facility that were affected by radiation. This became a major obstacle to becoming 100% IP as all equipment in the radiated areas was completely hands-off and no new supporting infrastructure could be installed. The customer did not want to move forward with the project unless they could find a solution that would allow them to upgrade every phone in the facility.

Power over Ethernet Innovation

The customer discovered the NVT Phybridge PoLRE switch and decided to participate in a no-obligation proof of concept to test the solution in their live environment. After a few simple setup steps, the PoLRE switch transformed the existing cable runs in the radiated zones into a robust power-packed IP platform, capable of supporting the new IP phones up to 1,200ft (365m) away – that’s 4Xs the reach of standard Power over Ethernet (PoE) switches.

“The NVT Phybridge PoLRE solution was the perfect fit for the customer. It allowed us to leverage the existing cables running through the hot zones to support the new IP phones, eliminating the barriers caused by radiation”, said Joey Bruce, UC Consulting Systems Engineer. “PoLRE allowed us to provide the exact amount of bandwidth and PoE well beyond the 300ft reach limitations of standard switches.”

The customer was able to become 100% IP – deploying over 2,400 new IP phones throughout the entire facility. “Four years later the customer is still using the PoLRE switches, which have been extremely reliable and simple to manage”, said Adam Colwell, CBTS Unified Communications Engineer.

A Better Return on Investment

The customer took a proactive approach to find new and better ways to support its digital transformation objectives in a financially and socially responsible manner. The customer used NVT Phybridge PoE switches to fast-track its IP deployment, establish a secure point-to-point LAN topology, and save thousands of dollars on infrastructure that can be reallocated to ROI-driving devices and applications.

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Congratulations to Cisco‘s Joey Bruce for winning an IoT Pioneer Award. Joey Bruce NVT Phybridge PoLRE PoE switches to help a Multinational Energy Corporation overcome critical infrastructure barriers to deploy Cisco IP phones. Thanks to Joey’s leadership and commitment to innovation, the customer was able to deploy 2,400 new Cisco IP phones throughout the entire facility, eliminate disruption during the digital transformation, establish a cyber-secure network, and prevent 120,000ft of cable from ending up in a landfill.

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A Multinational Energy Corporation wanted to modernize its communication platform at one of its U.S. manufacturing plants. The customer wanted to become 100% IP by upgrading to the latest Cisco UC solution.

Cisco and Cincinnati Bell Technology Solutions (CBTS) were trusted to help the customer modernize to IP. After an assessment of the customer’s environment, it was determined that many phones were connected using cables that ran through “hot zones”. Hot zones indicated areas of the facility that were affected by radiation. This became a major obstacle to becoming 100% IP as all equipment in the radiated areas were completely hands-off and no new supporting infrastructure could be installed. The customer did not want to move forward with the project unless Cisco could find a way to upgrade every phone in the facility.

Power over Ethernet Innovations

Due to the restrictive nature of the transformation, Cisco was confident in recommending the PoLRE switch to the customer. The customer chose to participate in a no-obligation proof of concept to test the solution in their live environment. After a few simple setup steps, the PoLRE switch transformed the existing cable runs in the radiated zones into a robust power-packed IP platform, capable of supporting the new Cisco IP phones up to 1,200ft (365m) away – which is four times the reach of standard PoE switches.

“The NVT Phybridge PoLRE solution was the perfect fit for the customer. It allowed us to leverage the existing cables running through the hot zones to support the new Cisco IP phones, eliminating the barriers caused by radiation”, said Joey Bruce, Cisco UC Consulting Systems Engineer. “PoLRE allowed us to provide the exact amount of bandwidth and PoE well beyond the 300ft reach limitations of standard switches.”

Because Cisco found a solution to support the project’s objectives and overcome the critical barriers, the customer was able to become 100% IP – deploying over 2,400 new Cisco IP phones throughout the entire facility. “Four years later the customer is still using the PoLRE switches, which have been extremely reliable and simple to manage”, said Adam Colwell, CBTS Unified Communications Engineer.

A Better Return on Investment

Cisco took a proactive approach to find new and better ways to support the customer’s digital transformation objectives in a financially and socially responsible manner. Cisco used NVT Phybridge PoE switches to help the customer fast-track its IP deployment, establish a secure point-to-point LAN topology, and save thousands of dollars on infrastructure that can be reallocated to ROI-driving devices and applications.

Congratulations to IoT Pioneer Award winner Joey Bruce of Cisco for helping this customer achieve their modernization objectives!

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Richard Kasslack, Vice President of Sales, North America for NVT Phybridge discusses the benefits of applying Modern LAN principles. Richard talks about the success that organizations have experienced as they modernize to IP telephony and other IoT endpoints.

Read the whitepaper for yourself: “The Modern LAN: Rethinking Networking Design for the Modern Age”

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If you have an upcoming IP or IoT modernization project, we would love to help. Book a one-on-one meeting with one of our Digital Transformation Consultants to review your environment and discuss the best options for your organization.

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A large American Midwestern University has modernized its communication capabilities, building upon its mission of providing excellence in education. The project will improve collaboration and overall operational efficiencies; ultimately providing a better student experience.

Environmental Stewardship

Sustainability and environmental science are major research initiatives of the University through their affiliated research partner. Students, faculty, and graduates collaborate on research initiatives aimed at solving the world’s most important energy and environmental challenges. Together with their research partners, the University is helping to solve challenges around climate change, renewable energy, land preservation, pollution reduction, and waste management.

The University understands the vital importance of preserving Earth’s limited resources, as well as reducing pollution and waste. After planning the communication upgrade, the customer became concerned with the environmental impact. Project partners Meridian IT and Cisco recommended the NVT Phybridge PoLRE switch, capable of transmitting data and power over new or existing telephony infrastructure 4 times farther than standard Ethernet switches. The customer used the PoLRE PoE switch to:

  • Reuse its existing infrastructure investments; preventing 12 tons of cable from ending up in a landfill
  • Reduce ongoing energy consumption by eliminating the need to install approximately 100 new server closets which would have required power, cooling, space, and backup power
  • Reduce overall infrastructure costs by approximately $2.8 million, which can be reallocated to further fund the customer’s sustainability research initiatives
  • Eliminate the need to rip-and-replace the existing wiring infrastructure; reducing the project’s material consumption as no renovations were required

A Better Return on Investment

The University took a proactive approach to find new and better ways to support its digital transformation objectives in a financially and socially responsible manner. The customer used NVT Phybridge PoE switches to reduce infrastructure costs, eliminate risk, fast-track the digital transformation project, and build a robust IP network for its enhanced communications solution.

Congratulations to Cisco’s IoT Pioneer Award winner Tony Jones for using SmartPathPoE technology to help this University achieve its modernization objectives.

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Megaplaza Jaén is one of the largest shopping centers in Peru, located in the northern city of Jaén in the Cajamarca Region. Building a robust and complete surveillance solution was of paramount importance to the owners of this modern-day shopping center to ensure the security of all staff and visitors.

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Physical Security

Today, the mall is host to a wide variety of businesses, including restaurants, retail outlets, banks, car dealerships, and a movie theatre. Megaplaza Jaén determined that to provide the most effective security to mall staff and visitors, the surveillance system needed to be IP-based, given the higher resolution and more comprehensive applications available. The immense size of the three-story shopping mall presented critical challenges in the implementation of an IP-based security system. The distances required to connect the cameras to areas inside and outside the mall were well beyond the 328ft (100m) reach limitations of standard Power over Ethernet (PoE) switches. Megaplaza Jaén had a robust Coax wiring infrastructure throughout the entire facility that the owners were confident in leveraging to support the new surveillance system. Megaplaza Jaén needed to implement an intelligent, robust, secure, and reliable surveillance system, and therefore chose to implement Bosch IP cameras. Now the retailer needed to establish a robust and reliable PoE backbone to support the Bosch IP cameras.

Although the project was facing challenging obstacles, nothing was going to interfere with Megaplaza Jaén’s commitment to safety. By applying Modern LAN principles, Megaplaza Jaén discovered the NVT Phybridge CLEER24 switch. The solution allowed the customer to connect the Bosch IP cameras to the reliable Coax infrastructure, and transmit high-quality live video feeds to a centralized monitoring location. The long-reach PoE capabilities ensured that cameras could be placed throughout the entire building, ensuring the safety of individuals in all locations including parking lots and loading areas.

Cyber Security

As more and more companies adopt the Internet of Things, cybersecurity has become a top concern. Companies of all sizes and all industries are at risk of malicious activity, especially individuals and groups attempting to steal consumer and company data. The Ponemon Institute found that 7 out of 10 organizations believe their security risk increased significantly in 2017.

In the connected world of the Internet of Things, each “thing” on the network represents a possible entrance for a hacker. In DarkTrace’s Global Threat Report from 2017, it was determined that hackers gained unauthorized access to networks through various IoT devices including smart artboards, thermometers, and server rooms.

For Megaplaza Jaén, the direct point-to-point network topology of the PoE enabling technology, along with the option for a firewall at the convergence point to the main network, ensures robust protection against unauthorized access. Also, the reduction of IDF closet requirements due to long-reach PoE innovations means fewer server rooms to keep secure from hackers.

A Better Return on Investment

Megaplaza Jaén took a proactive approach to find new and better ways to support its digital transformation objectives in a financially and socially responsible manner. Megaplaza Jaén used NVT Phybridge Power over Ethernet switches to fast-track its IP camera deployment, saving thousands of dollars on infrastructure that can be reallocated to ROI-driving devices and applications.

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If you have an upcoming IP or IoT modernization project, we would love to help. Book a one-on-one meeting with one of our Digital Transformation Consultants to review your environment and discuss the best options for your organization.

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Small Form Factor Pluggable (SFP) transceivers are compatible with the Small Form Factor Pluggable Multi-Sourcing Agreement (MSA). They simultaneously comply with 1.25Gb/s 1000Base-SX Ethernet and 1.063Gb/s Fiber Channel. They are RoHS compliant and lead-free.

Comparison Table

NV-GLC-LH-SMD NV-GLC-EX-SMD NV-GLC-SX-MMD NV-SFP-RJ45 NV-SFP-10G-SR-LC
Protocol 1000Base-LX/LH 1000Base-EX 1000Base-SX 1000Base-T 1000Base-LC
Speed 1.25 GB/s 1.25 GB/s 1.25 GB/s 1.25 Gb/s 10 Gb/s
Wavelength 1310nm 1310nm 850nm N/A 850nm
Fiber Mode Single Mode Fiber Single Mode Fiber Multi Mode Fiber N/A Multi Mode Fiber
Range 20 km SMF 40km SMF 550m MMF Up to 100m 300m MMF
Temperature Range 0° to 70°C 0° to 70°C 0°C to 70°C 0°C to 70°C 0°C to 70°C
Connector Type Dual LC Dual LC Dual LC RJ45 Dual LC
Datasheet Datasheet Datasheet Datasheet Datasheet

Compliance and Environmental information

 

Learn more about NVT Phybridge Power over Ethernet Switches and Extenders