NVT Phybridge Podcast: C-Suite IoT Dilemma

Podcast: Overcome the C-Suite IoT Dilemma and Easily Deploy IoT Solutions

NVT Phybridge CEO, John Croce, shares what he calls the C-Suite Dilemma in this episode of the NVT Phybridge podcast!

C-suite decision-makers know that organizations with IoT capabilities are more competitive and better able to adapt to today’s landscape – especially when considering the challenges presented by the current global health pandemic. However, these same decision-makers struggle with the financial, physical, and resource requirements needed to implement these solutions. This is the c-suite IoT dilemma.

Croce explains the root cause of the c-suite dilemma being “outdated local area network design principles that have not evolved with the times.” IT teams are using the same LAN design principles used in the ’80s when the only devices connected to the network were data terminals and printers. “Today, we look to connect all kinds of “things” within the Internet of Things using the same outdated thinking.

However, these modern devices have very different requirements and require a modern infrastructure to support them. These devices include Wi-Fi access points, IP communication devices, sensors, digital signage, and IP cameras. Supporting IoT solutions using traditional network design thinking has resulted in higher network costs, increased disruption, greater complexity, less reliability, and security concerns. This is the dilemma.

Overcome the C-Suite IoT Dilemma

In 2018, Frost & Sullivan introduced Modern LAN principles. These principles provided local area network design enhancements that incorporate modern Power over Ethernet innovations to address all aspects of the dilemma that decision-makers are facing. Frost & Sullivan suggest that organizations reuse their existing network infrastructure to avoid the traditional and outdated rip-and-replace upgrade model. This eliminates many of the previously-stated pain points, allowing organizations to deploy IoT solutions without high costs, unnecessary risk, business disruption, complexity, or security concerns.

• Reduce infrastructure costs by up to 80%, allowing more budget to be allocated to ROI-driving IoT endpoints and applications.
• Avoid the disruption associated with ripping and replacing the existing infrastructure. Deployment can be completed in as quickly as just a few hours, compared to months – or even years – using the traditional approach.
• Reduce resource requirements with less cabling, fewer server closet updates, and less labor needed to deploy IoT solutions.

Croce continues by explaining that NVT Phybridge has had over a decade of success and has helped customers collectively save over $200 million in infrastructure costs while simplifying and accelerating their digital transformation projects. These customers include government agencies worldwide, the leader in space research, and many fortune 500 companies.

NVT Phybridge offers a no-obligation proof-of-concept, allowing organizations to test the technology in their own environment. This provides proof and peace of mind to the customer, knowing that the solutions will live up to their highest expectations.

Related Resources

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In the sixth and final episode of the Business of Technology Podcast Series, John Croce, CEO of NVT Phybridge, explores the idea of “scope creep” and whether it represents a threat or an opportunity. Croce reflects on the crash of Nortel, from a leader in networking and communications equipment to an extinct company. According to Croce, Nortel is gone, partly due to scope creep. Croce reflects that today, many large voice providers with an extensive legacy customer base are losing market share. Selling communication is more complex, with additional stakeholders and decision-makers to consider.

What can we do about scope creep? Gain end-to-end control and bring a more compelling voice offering. Croce offers recommendations and discusses how NVT Phybridge innovations create a modernization path to reduce network readiness costs while delivering better reliability and quality of service.

If you have an upcoming IP/IoT modernization project, we would love to help! Click below to book a one-on-one meeting with one of our Digital Transformation Consultants.

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The business of Technology Podcast Series Episode 4

John Croce, CEO of NVT Phybridge, says that despite the enormous benefits of a Cloud-based communication system, many end users are still dissatisfied. “I have noticed that many providers are dismissing d-mark to desktop,” says Croce. He says that when problems with the communication system arise, it can be difficult to determine whether these problems are a result of the devices, the application, or the network. Croce continues by explaining that there can be “…a lot of finger-pointing between the network provider and the Cloud provider, which does not help to solve the issue”. The end-user doesn’t know where the problem is, and shouldn’t need to know either. What is paramount is that the issue is resolved as fast as possible.

In this podcast, Croce outlines the idea of deploying a purpose-built, point-to-point LAN topology to effectively support hosted communication solutions. Many organizations are leveraging Modern LAN principles by Frost & Sullivan; building a physically separate network to effectively support the hosted solution. As a result, each and every endpoint receives the required amount of power and data, as these endpoints are not competing for bandwidth with other devices.

If you have an upcoming IP/IoT modernization project, we would love to help! Click below to book a one-on-one meeting with one of our Digital Transformation Consultants.

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Welcome to episode two of our six-episode series about the business of technology. In the previous episode, Doug Green and John Croce, CEO of NVT Phybridge, discussed industry bias and the lack of empathy towards end-users who are trying to modernize with new technologies. In today’s podcast, John and Doug dive further into the challenges of technology upgrades: the cookie-cutter solution.

According to John, many well-meaning technology companies advance the idea of change to customers without much consideration for the customer’s requirements. Basically, they have an innovation looking for a home; an answer looking for a question. John states, “customers need modern solutions that are tailored to meet specific needs.” John and Doug discuss how to overcome this by changing the way we look at both the technologies we sell and the customers who use them. John provides an alternative solution and shares the success experienced by New Mexico State University, who used the NVT Phybridge PoLRE® switch and Modern LAN design principles to modernize to IP communication across campus. John outlines how this better approach can provide substantial savings to the enterprise while also improving outcomes for channel partners.

 

If you have an upcoming IP/IoT modernization project, we would love to help! Click below to book a one-on-one meeting with one of our Digital Transformation Consultants.

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In this second episode, Richard Kasslack and Doug Green discuss the trends and challenges that organizations face as they plan to modernize to a Cloud-based communication solution. Richard talks about the gap between what customers expect and what customers experience. Richard states “we’re started to see customers churning; moving from one Cloud provider to the other, when really the issue that’s causing the problem is connectivity.” Richard continues by saying “everyone’s swimming in the red ocean and ignoring the majority of customers that still have legacy TDM/analog systems in place.”

Richard continues by saying these customers say they feel abandoned. Providers will assess these environments and say they are not ready for a Cloud solution. Ironically, this is the blue ocean of opportunity. By using NVT Phybridge innovations, these “abandoned” customers that are being ignored can leverage their existing infrastructure to support any hosted communication or security solution.

If you have an upcoming IP/IoT modernization project, we would love to help! Click below to book a one-on-one meeting with one of our Digital Transformation Consultants.

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