In the sixth and final episode of the Business of Technology Podcast Series, John Croce, CEO of NVT Phybridge, explores the idea of “scope creep” and whether it represents a threat or an opportunity. Croce reflects on the crash of Nortel, from a leader in networking and communications equipment to an extinct company. According to Croce, Nortel is gone, partly due to scope creep. Croce reflects that today, many large voice providers with an extensive legacy customer base are losing market share. Selling communication is more complex, with additional stakeholders and decision-makers to consider.

What can we do about scope creep? Gain end-to-end control and bring a more compelling voice offering. Croce offers recommendations and discusses how NVT Phybridge innovations create a modernization path to reduce network readiness costs while delivering better reliability and quality of service.

If you have an upcoming IP/IoT modernization project, we would love to help! Click below to book a one-on-one meeting with one of our Digital Transformation Consultants.

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What is Virtual LAN Segmentation, And How Does it Compare with Physical Segmentation?

As customers modernize from analog/digital to IP voice, whether in the Cloud or on-premise, voice is being layered on to a network not designed for voice. This can present a set of challenges, including QoS issues, poor performance and reliability, more complex network management, and voice and data teams at odds with one another. In this podcast, John Croce, CEO of NVT Phybridge, takes a look at these issues and then explores options. Croce quotes Albert Einstein, saying that “you cannot solve a problem using the same kind of thinking that was used to create it.” Croce challenges the notion that VLAN is the most effective strategy since VLANs are using the same thinking to solve a problem that created the problem. Physically separate networks may provide a better alternative. Croce outlines the NVT Phybridge approach that provides a more robust option with significant cost savings as organizations leverage existing infrastructure, compatible with major voice platforms, such as Cisco, Avaya, and Mitel.

If you have an upcoming IP/IoT modernization project, we would love to help! Click below to book a one-on-one meeting with one of our Digital Transformation Consultants.

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The business of Technology Podcast Series Episode 4

John Croce, CEO of NVT Phybridge, says that despite the enormous benefits of a Cloud-based communication system, many end users are still dissatisfied. “I have noticed that many providers are dismissing d-mark to desktop,” says Croce. He says that when problems with the communication system arise, it can be difficult to determine whether these problems are a result of the devices, the application, or the network. Croce continues by explaining that there can be “…a lot of finger-pointing between the network provider and the Cloud provider, which does not help to solve the issue”. The end-user doesn’t know where the problem is, and shouldn’t need to know either. What is paramount is that the issue is resolved as fast as possible.

In this podcast, Croce outlines the idea of deploying a purpose-built, point-to-point LAN topology to effectively support hosted communication solutions. Many organizations are leveraging Modern LAN principles by Frost & Sullivan; building a physically separate network to effectively support the hosted solution. As a result, each and every endpoint receives the required amount of power and data, as these endpoints are not competing for bandwidth with other devices.

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As a sales associate, we are delighted to make sales. But do we adequately consider the impact on the customer? Are we listening and thinking, or just simplify pushing and selling? John Croce, CEO of NVT Phybridge, compares selling to construction with the old adage, “measure twice; cut once.” Croce continues by saying we need to consider the impact of new technology on the customer, given their current state and environment. Croce’s team will consider:

  • Is the solution good for the customer? (or do we need to consider new innovation?)
  • Is my customer ready for the solution? (i.e. infrastructure)
  • How can I help create the best outcome for my customers?
  • Am I presenting a holistic solution that will support a long-lasting relationship with the customer?
  • Will the solution help me strengthen my brand value?

Whether you are buying or selling, don’t miss this podcast as we explore thinking and studying the client’s actual environment first before jumping in.

If you have an upcoming IP/IoT modernization project, we would love to help! Click below to book a one-on-one meeting with one of our Digital Transformation Consultants.

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Welcome to episode two of our six-episode series about the business of technology. In the previous episode, Doug Green and John Croce, CEO of NVT Phybridge, discussed industry bias and the lack of empathy towards end-users who are trying to modernize with new technologies. In today’s podcast, John and Doug dive further into the challenges of technology upgrades: the cookie-cutter solution.

According to John, many well-meaning technology companies advance the idea of change to customers without much consideration for the customer’s requirements. Basically, they have an innovation looking for a home; an answer looking for a question. John states, “customers need modern solutions that are tailored to meet specific needs.” John and Doug discuss how to overcome this by changing the way we look at both the technologies we sell and the customers who use them. John provides an alternative solution and shares the success experienced by New Mexico State University, who used the NVT Phybridge PoLRE® switch and Modern LAN design principles to modernize to IP communication across campus. John outlines how this better approach can provide substantial savings to the enterprise while also improving outcomes for channel partners.

 

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John Croce, CEO of NVT Phybridge, didn’t start his career in the tech industry. He spent the first half of his career building a successful investment company. However, after working in tech for over 10 years now and evaluating the trends and behaviors with fresh eyes, John is ready to share his unique perspective on telecommunications, networking, and modernizing from analog to IP.

In this six-episode podcast series, John Croce and Doug Green discuss everything from deep-rooted industry paradigms, the Modern LAN, Cloud-enablement, the future of IP voice, and Power over Ethernet (PoE) solutions.

 

If you have an upcoming IP/IoT modernization project, we would love to help! Click below to book a one-on-one meeting with one of our Digital Transformation Consultants.

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In this second episode, Richard Kasslack and Doug Green discuss the trends and challenges that organizations face as they plan to modernize to a Cloud-based communication solution. Richard talks about the gap between what customers expect and what customers experience. Richard states “we’re started to see customers churning; moving from one Cloud provider to the other, when really the issue that’s causing the problem is connectivity.” Richard continues by saying “everyone’s swimming in the red ocean and ignoring the majority of customers that still have legacy TDM/analog systems in place.”

Richard continues by saying these customers say they feel abandoned. Providers will assess these environments and say they are not ready for a Cloud solution. Ironically, this is the blue ocean of opportunity. By using NVT Phybridge innovations, these “abandoned” customers that are being ignored can leverage their existing infrastructure to support any hosted communication or security solution.

If you have an upcoming IP/IoT modernization project, we would love to help! Click below to book a one-on-one meeting with one of our Digital Transformation Consultants.

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In part one of this two-part series, Richard Kasslack and Doug Green discuss the challenges that organizations face as they plan to modernize to a Cloud-based communication solution. Richard shares the infrastructure strategy that best supports a hosted IP solution.

If you have an upcoming IP/IoT modernization project, we would love to help! Click below to book a one-on-one meeting with one of our Digital Transformation Consultants.

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In this podcast, we examine how NVT Phybridge simplifies IP modernization requirements for healthcare organizations. Julian Kennedy, Healthcare, Hospitality, and Retail Vertical Specialist, discusses the many challenges that healthcare organizations face as they modernize to IP and the Internet of Things. Some of these challenges include disruption caused by renovations, disturbance to patients and loss of valuable space due to IDF closets requirements (backup power, cooling, rack space, etc.). Julian explains how Modern LAN Principles and NVT Phybridge PoE innovations help organizations simplify their digital transformation using existing infrastructure to eliminate costly, disruptive and time-consuming rip-and-replace requirements. NVT Phybridge SmartPathPoE technology enables a secure and robust point-to-point topology at long distances – eliminating the need for costly IDF’s that complicate the network. NVT Phybridge innovations and Modern LAN Design are helping healthcare organizations lower costs, simplify deployment and securely connect IP endpoints back to the application.

If you have an upcoming IP/IoT modernization project, we would love to help! Click below to book a one-on-one meeting with one of our Digital Transformation Consultants.

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Julian Kennedy sits down with Doug Green from Telecom Reseller to discuss the challenges that healthcare organizations face as they modernize to IP voice, IP security, IP intercoms, IP TV and more. Kennedy explains, “the disruption caused by renovations results in the need to move patients during care, tent off areas of the facility for safety and take additional steps that are inefficient and impact the effectiveness of patient care”.

Kennedy continues by providing a solution. “The Modern LAN is about starting with the endpoint in mind and designing the network to address those specific requirements”. Using Modern LAN Principles and new PoE switch innovations from NVT Phybridge, Kennedy explains how he has already helped countless healthcare organizations modernize to the latest IP technologies without disruption. “NVT Phybridge is able to leverage the existing cabling that an organization already has to eliminate the traditional rip-and-replace requirement; thus eliminating the costly and disruptive construction work”. Learn more

If you have an upcoming IP/IoT modernization project, we would love to help! Click below to book a one-on-one meeting with one of our Digital Transformation Consultants.

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