As a sales associate, we are delighted to make sales. But do we adequately consider the impact on the customer? Are we listening and thinking, or just simplify pushing and selling? John Croce, CEO of NVT Phybridge, compares selling to construction with the old adage, “measure twice; cut once.” Croce continues by saying we need to consider the impact of new technology on the customer, given their current state and environment. Croce’s team will consider:

  • Is the solution good for the customer? (or do we need to consider new innovation?)
  • Is my customer ready for the solution? (i.e. infrastructure)
  • How can I help create the best outcome for my customers?
  • Am I presenting a holistic solution that will support a long-lasting relationship with the customer?
  • Will the solution help me strengthen my brand value?

Whether you are buying or selling, don’t miss this podcast as we explore thinking and studying the client’s actual environment first before jumping in.

If you have an upcoming IP/IoT modernization project, we would love to help! Click below to book a one-on-one meeting with one of our Digital Transformation Consultants.

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Welcome to episode two of our six-episode series about the business of technology. In the previous episode, Doug Green and John Croce, CEO of NVT Phybridge, discussed industry bias and the lack of empathy towards end-users who are trying to modernize with new technologies. In today’s podcast, John and Doug dive further into the challenges of technology upgrades: the cookie-cutter solution.

According to John, many well-meaning technology companies advance the idea of change to customers without much consideration for the customer’s requirements. Basically, they have an innovation looking for a home; an answer looking for a question. John states, “customers need modern solutions that are tailored to meet specific needs.” John and Doug discuss how to overcome this by changing the way we look at both the technologies we sell and the customers who use them. John provides an alternative solution and shares the success experienced by New Mexico State University, who used the NVT Phybridge PoLRE® switch and Modern LAN design principles to modernize to IP communication across campus. John outlines how this better approach can provide substantial savings to the enterprise while also improving outcomes for channel partners.

 

If you have an upcoming IP/IoT modernization project, we would love to help! Click below to book a one-on-one meeting with one of our Digital Transformation Consultants.

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John Croce, CEO of NVT Phybridge, didn’t start his career in the tech industry. He spent the first half of his career building a successful investment company. However, after working in tech for over 10 years now and evaluating the trends and behaviors with fresh eyes, John is ready to share his unique perspective on telecommunications, networking, and modernizing from analog to IP.

In this six-episode podcast series, John Croce and Doug Green discuss everything from deep-rooted industry paradigms, the Modern LAN, Cloud-enablement, the future of IP voice, and Power over Ethernet (PoE) solutions.

 

If you have an upcoming IP/IoT modernization project, we would love to help! Click below to book a one-on-one meeting with one of our Digital Transformation Consultants.

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In this second episode, Richard Kasslack and Doug Green discuss the trends and challenges that organizations face as they plan to modernize to a Cloud-based communication solution. Richard talks about the gap between what customers expect and what customers experience. Richard states “we’re started to see customers churning; moving from one Cloud provider to the other, when really the issue that’s causing the problem is connectivity.” Richard continues by saying “everyone’s swimming in the red ocean and ignoring the majority of customers that still have legacy TDM/analog systems in place.”

Richard continues by saying these customers say they feel abandoned. Providers will assess these environments and say they are not ready for a Cloud solution. Ironically, this is the blue ocean of opportunity. By using NVT Phybridge innovations, these “abandoned” customers that are being ignored can leverage their existing infrastructure to support any hosted communication or security solution.

If you have an upcoming IP/IoT modernization project, we would love to help! Click below to book a one-on-one meeting with one of our Digital Transformation Consultants.

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In part one of this two-part series, Richard Kasslack and Doug Green discuss the challenges that organizations face as they plan to modernize to a Cloud-based communication solution. Richard shares the infrastructure strategy that best supports a hosted IP solution.

If you have an upcoming IP/IoT modernization project, we would love to help! Click below to book a one-on-one meeting with one of our Digital Transformation Consultants.

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In this podcast, we examine how NVT Phybridge simplifies IP modernization requirements for healthcare organizations. Julian Kennedy, Healthcare, Hospitality, and Retail Vertical Specialist, discusses the many challenges that healthcare organizations face as they modernize to IP and the Internet of Things. Some of these challenges include disruption caused by renovations, disturbance to patients and loss of valuable space due to IDF closets requirements (backup power, cooling, rack space, etc.). Julian explains how Modern LAN Principles and NVT Phybridge PoE innovations help organizations simplify their digital transformation using existing infrastructure to eliminate costly, disruptive and time-consuming rip-and-replace requirements. NVT Phybridge SmartPathPoE technology enables a secure and robust point-to-point topology at long distances – eliminating the need for costly IDF’s that complicate the network. NVT Phybridge innovations and Modern LAN Design are helping healthcare organizations lower costs, simplify deployment and securely connect IP endpoints back to the application.

If you have an upcoming IP/IoT modernization project, we would love to help! Click below to book a one-on-one meeting with one of our Digital Transformation Consultants.

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Julian Kennedy sits down with Doug Green from Telecom Reseller to discuss the challenges that healthcare organizations face as they modernize to IP voice, IP security, IP intercoms, IP TV and more. Kennedy explains, “the disruption caused by renovations results in the need to move patients during care, tent off areas of the facility for safety and take additional steps that are inefficient and impact the effectiveness of patient care”.

Kennedy continues by providing a solution. “The Modern LAN is about starting with the endpoint in mind and designing the network to address those specific requirements”. Using Modern LAN Principles and new PoE switch innovations from NVT Phybridge, Kennedy explains how he has already helped countless healthcare organizations modernize to the latest IP technologies without disruption. “NVT Phybridge is able to leverage the existing cabling that an organization already has to eliminate the traditional rip-and-replace requirement; thus eliminating the costly and disruptive construction work”. Learn more

If you have an upcoming IP/IoT modernization project, we would love to help! Click below to book a one-on-one meeting with one of our Digital Transformation Consultants.

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Doug Green Sits Down with Nick Kwiatkowski, Unified Communications Manager at Michigan State University, to Discuss His Experience with the PoLRE® Switch Solution

Listen to MSU’s Nick Kwiatkowski discuss his first-hand experience with the simplicity of the PoLRE switch solution.

 

How did PoLRE’s long reach capabilities help you improve the outcome of MSU’s digital transformation?

How has PoLRE increased system reliability?

How else has PoLRE innovation helped MSU improve the outcome of their digital transformation?

Describe your overall experience with the PoLRE switch

How has the PoLRE switch performed since deployment?

How has PoLRE helped modernize communication capabilities on campus?

 

Replicate the Success

Nick Kwiatkowski changed the conversation around traditional LAN design to improve the outcome for Michigan State University. Learn how Modern LAN design philosophies enable secure and robust connections between IP endpoints and applications.

If you have an upcoming IP/IoT modernization project, we would love to help! Click below to book a one-on-one meeting with one of our Digital Transformation Consultants.

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Richard Kasslack, Vice President of Sales, North America for NVT Phybridge discusses the benefits of applying Modern LAN principles. Richard talks about the success that organizations have experienced as they modernize to IP telephony and other IoT endpoints.

Read the whitepaper for yourself: “The Modern LAN: Rethinking Networking Design for the Modern Age”

If you have an upcoming IP/IoT modernization project, we would love to help! Click below to book a one-on-one meeting with one of our Digital Transformation Consultants.

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Julian Kennedy, NVT Phybridge Vertical Lead, discusses the Modern LAN and how it addresses the paradigm shift in network design for IoT in the modern age.

If you have an upcoming IP/IoT modernization project, we would love to help! Click below to book a one-on-one meeting with one of our Digital Transformation Consultants.

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